Google Display Ad Sizes- Which One Should You Use?

Google Display Ad Sizes

Google Ads are an excellent method to reach out to your ideal customers and expand your business. Google Display Ads demand images in various sizes for the best results and outcomes. Choosing the right Google ad size, on the other hand, might be difficult. Do the sizes of Google Display ads matter? They certainly do! By selecting the incorrect size, you will essentially limit the reach of your advertising. And, if you’re aiming to reach a specific demographic, this could render your ads completely ineffective. Don’t be concerned. We’re here to assist you in understanding the different Google ad display sizes.

What is Google Display Ad Image?

As the name suggests, Google image ads are adverts that use images and maybe run through Google Ads. They can appear on both the Search Network and the Display Network of Google Ads, taking various forms.

Types of Google Display Image Ads 

The Google Search Network and the Google Display Network are the two networks that makeup Google Ads. The Search Network includes all ads in Google search results, whereas the Display Network includes ads on other websites, such as banner ads. Image adverts can display on either of the two networks, but the Display Network gives them more prominence.

Google display advertising are divided into four categories:

Responsive display ads: The Display Network’s default ad type is now responsive display ads. Each can have 15 images and 5 headlines, captions, and logos. It alternates between these to best suit the location in which it appears.

Responsive ads: These ads can alter their size and shape to match any format. They are the predecessor of responsive display ads. Because of their reactivity, these ads can be presented in various locations.

Uploaded display ads: These are ads that you can create totally on your own, outside of Google Ads, to meet your exact requirements. After that, you can upload them to Google Ads and have them displayed.

Lightbox ads. These ads are a type of ad consisting of a series of cards that may be expanded by clicking on them. They have a responsive design and always have photos or videos prominently displayed.

Is the size of a Google Display Ad Truly Important?

One of the numerous issues you’ll need to address when putting up a banner ad on the Display Network is the size of the picture you use. While it would be ideal if you could simply design an advertisement and leave it at that, this is rarely the case.

The websites that broadcast your advertising on the Display Network ultimately decide which size ad is shown. You wouldn’t want to try to fit everything into a half-page ad if they want banner pictures on the sides, top, or bottom of their site. By selecting the incorrect size, you will essentially limit the reach of your advertising. Furthermore, if you aim to target a specific niche, this could render your ads completely ineffective.

Sizes and Formats of Google Ads

Sizes of Google Ads that are the most popular

We don’t have to look any further than Google’s own study to determine the best-performing ad sizes. 

Google ad size is 300×250 pixels.

The most popular Google ad size is 300×250 pixels. This picture size is known as the “medium rectangle” size, and it is one of the most commonly used banner ad sizes on the internet, as we saw before. Compared to taller models like the 300×600, it’s rather compact and doesn’t take up much space.

That’s one of the reasons why it’s such a popular choice among publishers.

Another advantage is that this form of ad is frequently incorporated in the text, reducing the likelihood that your customers will scroll past it.

As a result of the availability and in-text placement, many advertisers will find this to be an ideal choice. This is a wonderful place to start if you’re new to banner ads.

Top Google Ad size #2: 336×280

The “big rectangle” is the second ad kind. Although this ad image type does not receive as many impressions as the previous one, it is popular among many websites and publications.

This makes it a good choice for marketers who want their ad to be embedded in the content of an article, where more people will see it.

Top Google Ad size #3: 728×90

Because it’s frequently shown prominently at the top of the page it’s published on, this ad size is known as the “leaderboard.”

It’s an excellent option for brands looking to get their ad in front of as many people as possible.

This kind, according to Google, should always be placed at the top of material or on a forum-style site. You may want to opt-out of having your ad placed there if you see it elsewhere on the site.

Top Google Ad size #4: 300×600

Even though it doesn’t quite fill a complete half page, this ad size is sometimes referred to as the “half-page” size.

The goal is to allow advertisers a bit more leeway in conveying their message. You have a better chance of drawing the eye and earning a click because you’re taking up more area.

It stands out against the rest of the post’s copy and visuals, giving you a better chance to stand out.

You can get some decent results if you put these carefully.

And, according to Google, because of its ability to give more visual impact, this ad style is currently among the fastest increasing by impressions.

Top Google Ad size #5: 320×100

This ad size is known as the “big mobile banner,” and Google favors it over the 320×50 or 300×250 options because it is shorter and taller. As you can see, these advertisements are well-placed on the screen and do not detract significantly from their surroundings. And, because they’re smaller, they’re ideal for use on any mobile device.

They also provide a little greater visibility on mobile devices than the shorter “leaderboard” graphics.

These ads are well-placed on the screen and do not detract much from their surroundings. And, because they’re smaller, they’re ideal for use on any mobile device.

They also provide a little greater visibility on mobile devices than the shorter “leaderboard” graphics.

Google Ad Sizes for Mobile

Everything you do should be focused on mobile. This also applies to your campaigns.

Consider how many people viewed your last campaign’s mobile ad. You don’t want to build your ads for a mobile audience, do you?

Mobile data usage is rapidly increasing. The total number of mobile internet users worldwide was 4.32 billion in January 2021.

With so many people using their phones to browse the internet, you need to make sure your ads are mobile-friendly.

Consumers are used to browsing and shopping on their mobile devices. Depending on your industry, the majority of your customers are likely to be using their phones to access your website.

Who are you actually serving if your advertising is optimized for desktop yet most of your clients are on mobile?

As a result, you should use Google Ads that work effectively on mobile devices to target them.

Google Ads are the most commonly clicked sort of ad on mobile devices. Thus they’re worth investing in.

What are the best sizes to use? Some mobile sizes are similar to those found on desktop computers. Some desktop sizes, however, do not translate well to mobile screens.

You should think about the following mobile ad sizes:

  • 300×200
  • 300×50
  • 300×100
  • 250×250
  • 200×200

These ad sizes will look fantastic on mobile devices and have useful material filling the entire screen without being stretched.

You can ensure that your content is delivered in the best possible way to an audience regularly on their phones by optimizing your advertising for mobile devices.

Digital Drew can Assist you with your Google display ads.

Are you ready to see how image ads help you achieve your goals? Digital Drew can assist you! Our paid ad services can help you develop the best-paid advertisements, from Google image search ads to Gmail ads, based on our years of digital marketing experience. We can assist you in creating and optimizing Google display advertising for any campaign. Contact us today!


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