The legal industry is more competitive than ever, and with so many firms offering similar services, standing out can feel overwhelming. Even if your firm has an excellent reputation and a strong referral network, relying on word-of-mouth alone isn’t enough anymore. The reality is, most people searching for legal help start online, whether they’re looking for a personal injury attorney, a family lawyer, or help with business law. If your firm isn’t showing up where they’re searching, you’re missing out on valuable clients. That’s where on-page SEO and Facebook lawyer ads for modern law firms come in. On one hand, SEO ensures your firm appears at the top of search results, making it easy for potential clients to find you when they need legal services. On the other hand, Facebook lawyer ads for modern law firms help firms engage with potential clients more effectively through targeted advertising.
Facebook lawyer ads allow you to reach specific audiences with targeted messaging, helping you connect with people before they even start searching for a lawyer. When these two strategies work together, they create a steady stream of new client inquiries, positioning your firm for sustainable growth. If your website isn’t bringing in enough leads or your online ads aren’t converting, it’s not because digital marketing doesn’t work—it’s because it hasn’t been optimized to work for your specific firm and practice areas. This guide will break down exactly how to use on-page SEO to rank higher in searches and Facebook lawyer ads to reach the right people at the right time. By the end, you’ll have a clearer path to expanding your legal reach and growing your practice with proven digital marketing strategies.
The Essential Role of On-Page SEO in Growing Your Law Firm
The way people seek legal representation has drastically changed. Instead of relying solely on referrals or flipping through a phone book, potential clients now turn to Google first when they need legal help. Whether they are dealing with a personal injury case, a divorce, a criminal charge, or estate planning, they start by searching for legal services online. Queries like “Best personal injury lawyer near me,” “Top divorce attorney in [City],” or “Criminal defense lawyer with free consultation” are typed into search engines daily by people actively looking for legal assistance. If your law firm’s website is not optimized for these search queries, it won’t show up in relevant search results—meaning your competitors will get the calls and cases instead. That’s where Facebook lawyer ads for modern law firms come in. While SEO helps your firm rank for search queries, Facebook lawyer ads for modern law firms allow you to target potential clients proactively, ensuring your firm stays top-of-mind even before they begin their search.
This is where on-page SEO comes in. On-page SEO refers to the strategic optimization of your website’s content, structure, and technical elements to ensure that search engines like Google can understand, index, and rank your pages properly. This process involves using relevant keywords, improving page speed, optimizing content for readability, and enhancing user experience to increase visibility on search engine results pages (SERPs). When done correctly, on-page SEO helps law firms rank higher in search results, making it easier for potential clients to find them exactly when they need legal services.
Beyond just improving rankings, on-page SEO boosts user experience by making your website faster, more informative, and easier to navigate. A well-optimized site doesn’t just attract more visitors—it keeps them engaged and guides them toward taking action, whether it’s calling your office, filling out a consultation form, or requesting more information. The more seamless and intuitive your website is, the more likely a potential client will trust your firm and schedule an appointment.
On-page SEO builds credibility and authority in the legal industry. When a website consistently ranks high for relevant searches, users naturally associate that firm with expertise and trustworthiness. Search engines like Google prioritize websites that are well-structured, informative, and user-friendly. This means that firms investing in SEO-optimized blog posts, case studies, and service pages are far more likely to be seen as reliable and knowledgeable by both search engines and potential clients.
Ultimately, on-page SEO isn’t just about rankings—it’s about visibility, trust, and conversions. A law firm with a well-optimized website can consistently generate new leads, attract high-value cases, and stay ahead of competitors in an increasingly digital legal landscape. If your firm hasn’t prioritized on-page SEO yet, now is the time to start. Otherwise, you risk losing potential clients every single day to competing law firms that have already optimized their digital presence.
Key On-Page SEO Elements for Law Firms
On-page SEO is not just about inserting keywords into your website—it’s about structuring your site in a way that makes it easy for both search engines and potential clients to find, understand, and take action. Law firms that prioritize homepage optimization, service-specific pages, and local SEO strategies can significantly improve their Google rankings, increase website traffic, and convert more visitors into clients. Below, we break down the essential on-page SEO elements that every law firm should implement to maximize visibility and client acquisition.
- Optimize Your Homepage for Search and Conversions
Your homepage is the digital storefront of your law firm—it’s the first thing potential clients see when they land on your website, and it needs to be clear, informative, and action-oriented. A well-optimized homepage should immediately communicate who you are, what you do, where you’re located, and how potential clients can contact you. Many law firms make the mistake of having a homepage that is too generic or lacks clear direction, which leads to high bounce rates and lost opportunities.
To ensure your homepage is optimized for both search engines and conversions, it should include clear branding and messaging that highlights your law firm’s name and primary practice areas. This should be prominently displayed in a strong, SEO-friendly headline. Instead of using a vague or generic phrase like “Welcome to Our Law Firm”, a more effective title would be something like “Top-Rated Divorce Attorney in [City] – Free Consultation Available” or “Aggressive Criminal Defense Lawyer in [City] – 24/7 Legal Support”. These types of headlines not only improve SEO rankings by including location-based keywords but also immediately tell potential clients what services you offer and how you can help them.
Another critical element of your homepage is your law firm’s location information. Many legal clients are searching for representation within their local area, so including your city, state, and service areas in key sections of your homepage is essential. This can be placed in the website footer, the contact section, and within the text itself. Additionally, a click-to-call phone number should be placed in the website’s header and contact sections, ensuring that users on both desktop and mobile devices can reach your office with one simple tap.
Finally, one of the most overlooked yet powerful elements of homepage optimization is social proof and credibility indicators. Law is a trust-based industry, and clients want to feel confident in their choice of legal representation. Including elements such as client testimonials, case results, awards, recognitions, and media mentions on your homepage can build trust and encourage conversions. A dedicated “Client Success Stories” section or star ratings from Google Reviews displayed prominently can significantly increase engagement and lead generation.
- Create SEO-Optimized Service Pages
One of the biggest mistakes law firms make is listing all their legal services on a single “Practice Areas” page instead of creating individual pages for each service. While a general overview page is helpful, each specific legal service—such as personal injury, criminal defense, family law, estate planning, or business law—should have its own dedicated, SEO-optimized page.
Why is this important? Because Google ranks individual pages for specific search queries. If someone searches for “Car accident lawyer in [City]”, Google is more likely to show a page that is specifically about car accident cases rather than a general page that lists multiple unrelated legal services. Creating separate pages for each practice area allows you to rank higher in search results and better match user intent.
Each service page should be structured with SEO-rich content that clearly explains what the service is, who it applies to, common legal concerns, and what potential clients should do next. For example, a personal injury law page should include information about types of personal injury cases handled (e.g., car accidents, slip and falls, workplace injuries), what clients can expect from the legal process, and how your firm can help them secure compensation. Similarly, a divorce law page should cover key aspects of divorce proceedings, alimony, child custody, and how your firm can protect clients’ rights.
In addition to content, FAQs (Frequently Asked Questions) should be included on every service page. Many legal clients have pressing concerns but hesitate to call a lawyer because they don’t know how the process works, how much it will cost, or what their legal rights are. By addressing these common concerns directly on your website, you build trust, increase engagement, and keep visitors on your page longer, which ultimately boosts your SEO rankings and conversion rates.
Another powerful way to enhance service pages is by including case results or client testimonials relevant to that specific practice area. If your firm specializes in personal injury claims, displaying a recent six-figure settlement result with a brief client testimonial can increase confidence in your firm’s ability to win cases. Similarly, if you handle criminal defense cases, sharing a success story about a dismissed charge or reduced sentence can make a strong impression on potential clients who are seeking legal representation.
- Use Local SEO to Rank for “Near Me” Searches
Local SEO is a game-changer for law firms because most clients are looking for legal representation in their immediate area. When someone searches for “DUI lawyer near me” or “best personal injury attorney in [City]”, Google prioritizes law firms with strong local SEO signals. If your firm isn’t optimizing for local searches, Google My Business listings, and client reviews, you are missing out on high-intent leads who are ready to hire an attorney.
One of the most important steps to improve local SEO is claiming and optimizing your Google My Business (GMB) profile. A properly optimized GMB listing helps your firm appear in local search results and Google Maps, increasing visibility for potential clients searching in your area. Your GMB profile should include your firm’s name, address, phone number, website URL, office hours, and high-quality photos of your office. Keeping this information up-to-date is crucial because inconsistent or missing details can negatively impact your local search rankings.
Another essential local SEO practice is embedding your law firm’s address and contact details throughout your website. Your address, phone number, and email should be displayed in the header, footer, and contact page, and it should be consistent across all online directories such as Avvo, FindLaw, Yelp, and Justia. Google uses this consistency to verify that your firm is legitimate and properly located, which can improve your search rankings.
Client reviews are another major factor in local SEO rankings. Encouraging satisfied clients to leave Google Reviews can improve your credibility and increase your chances of appearing in Google’s Local Pack (the top three law firms displayed for local searches). Positive reviews not only boost your SEO but also influence potential clients’ decisions. If a potential client is choosing between two law firms and one has 50 five-star reviews while the other has only a few, they are far more likely to trust and choose the highly-rated firm.
By implementing these homepage, service page, and local SEO strategies, your law firm can significantly improve its search rankings, attract more qualified leads, and establish itself as a top choice for potential clients searching online. In today’s highly competitive legal landscape, investing in on-page SEO is not optional—it’s essential for long-term success.
How Facebook Ads Help Law Firms Reach the Right Clients
Many law firms overlook Facebook ads as a marketing tool, assuming that social media isn’t the right place to find potential clients. However, Facebook is one of the most powerful digital advertising platforms, offering unparalleled targeting capabilities that allow law firms to connect with the right audience instantly. While on-page SEO helps build long-term organic traffic, Facebook lawyer ads provide an immediate way to attract high-intent leads, generate inquiries, and convert potential clients into paying clients.
Unlike traditional advertising methods—such as billboards, TV commercials, or print ads—Facebook advertising is highly data-driven and cost-effective. Instead of spending money on mass marketing and hoping your ideal client sees your ad, Facebook allows law firms to create hyper-targeted campaigns that reach people who are actively looking for legal services or who fit the demographic profile of potential clients.
One of Facebook’s most powerful features is its advanced audience targeting, which allows law firms to refine their ad reach based on specific factors. By leveraging Facebook’s targeting tools, you can ensure that your ads only appear in front of people who are most likely to need your legal services. Some of the most effective targeting options include:
📍 Location-Based Targeting
Law firms typically serve specific geographic regions, and with Facebook’s location targeting, you can show your ads only to users in the cities, states, or zip codes where you practice law. For example, if you are a personal injury lawyer in Chicago, you don’t need to waste ad spend reaching users in New York or Los Angeles. Instead, you can set your ads to only appear to users searching within a 20-mile radius of your office. This ensures that your advertising budget is spent efficiently on local prospects who are actually within your service area.
🎯 Interest-Based Targeting
Another major advantage of Facebook advertising is its ability to target users based on their interests and behaviors. Many people signal their legal needs through their online activity, and Facebook collects this data to help advertisers reach relevant audiences. For example, a personal injury attorney can target people who have engaged with content related to car accidents, insurance claims, or medical lawsuits. A divorce lawyer can target users who have recently shown interest in marriage counseling, family law, or custody-related content.
By aligning your Facebook ads with users’ interests, you can attract high-quality leads who are more likely to need your services. Instead of randomly displaying your ads to a broad audience, interest-based targeting ensures your ads are seen by people who are already thinking about legal issues related to your practice area.
📊 Demographic Targeting
Different legal services appeal to different demographics, and Facebook’s ad platform allows you to target users based on age, gender, income level, and other demographic details. For example:
- Estate planning attorneys can target individuals aged 40+, who are more likely to be thinking about wills, trusts, and wealth preservation.
- Business attorneys can target entrepreneurs, small business owners, or executives, who are more likely to need legal contracts or business litigation services.
- Family law attorneys can target married individuals who may be considering divorce or parents who may need legal custody representation.
By leveraging demographic filters, law firms can ensure that their Facebook ads reach the right audience at the right stage of life.
🔍 Behavioral Targeting
Facebook also tracks user behavior, allowing law firms to target individuals who have recently interacted with legal content or visited legal websites. For example, Facebook can show ads to users who have:
- Searched for lawyers online
- Visited a competitor’s website
- Engaged with legal-related Facebook pages
- Read articles about personal injury claims or legal settlements
This is particularly useful for reaching potential clients before they make a hiring decision. If someone has recently visited a law firm’s website but hasn’t booked a consultation, you can use retargeting ads to remind them about your services and encourage them to take action. This helps nurture leads who are already considering legal representation and keeps your firm top-of-mind.
Why Facebook Ads Are Essential for Law Firms?
One of the biggest advantages of Facebook lawyer ads is their ability to deliver immediate results. Unlike SEO, which takes time to build rankings and organic traffic, Facebook ads can start generating leads within hours of launching a campaign. For law firms that need a steady stream of new clients, Facebook advertising provides a scalable and cost-effective solution.
Additionally, Facebook’s analytics tools allow for real-time performance tracking. Law firms can monitor their ads to see which ones are performing best, adjust their targeting, and optimize their campaigns for better engagement and higher conversion rates. Unlike traditional advertising, where results are difficult to measure, Facebook provides detailed insights into clicks, impressions, lead conversions, and return on investment (ROI).
By combining Facebook lawyer ads with strong on-page SEO, law firms can maximize their online visibility and reach high-quality leads who are actively seeking legal representation. This combination ensures that potential clients find your firm whether they are searching on Google or scrolling through social media.
In today’s competitive legal market, simply having a website isn’t enough. If you’re not actively promoting your services and reaching the right audience, your competitors are. With precise targeting, measurable results, and the ability to attract the right clients quickly, Facebook advertising is an essential marketing strategy for modern law firms.
Best Facebook Lawyer Ads for Client Conversion
When it comes to running Facebook ads for law firms, the key to success is building trust, providing value, and encouraging action. Unlike other industries where impulse purchases are common, legal services require a high level of trust before a potential client decides to reach out. That’s why the best-performing lawyer ads are those that establish credibility, remove hesitation, and educate potential clients on their legal options.
To maximize conversions, law firms should focus on three highly effective Facebook ad types: Testimonial & Case Success Story Ads, Free Consultation Ads, and Legal Education & Awareness Ads. Each serves a different purpose in the client’s journey—from creating trust and reassurance to encouraging direct inquiries and positioning the firm as an authority. Below, we explore these ad types in detail and explain how they can help attract and convert high-quality leads.
Testimonial & Case Success Story Ads
One of the most powerful ways to build credibility and attract new clients is by showcasing real success stories and testimonials from past clients. Potential clients want to see proof that you can help them win their case, and video testimonials or written success stories provide the social proof needed to ease concerns and instill confidence.
When someone is facing a legal issue, they may feel overwhelmed, anxious, and unsure of what to do next. Seeing a testimonial from a past client who successfully navigated a similar situation with your help can provide reassurance and motivation to reach out. A compelling testimonial should highlight how your firm helped the client, the challenges they faced, and the positive outcome they achieved.
For example, a personal injury lawyer might feature a testimonial from a client who received a large settlement after a car accident, while a family lawyer might showcase a client’s story about winning full custody of their child. Whether in video or text format, testimonials create an emotional connection with potential clients and make them feel more comfortable choosing your firm.
Example Ad Copy:
“I was in a tough legal situation, unsure of where to turn. But [Law Firm Name] fought for me and helped me secure the settlement I deserved. Their team was professional, compassionate, and always available to answer my questions. I highly recommend them!”
Why This Works: Testimonials remove skepticism and allow potential clients to see real-world examples of your success.
💡 Pro Tip: Video testimonials typically receive higher engagement and conversion rates than static images or text-based ads. If video isn’t an option, a written testimonial should include a client’s name (with permission), a photo, and a star rating (⭐⭐⭐⭐⭐) to enhance credibility.
Free Consultation Ads
Many potential clients hesitate to contact a lawyer because they fear high fees, long commitments, or hidden costs. They may be unsure whether they even have a valid case and don’t want to pay just to find out. Offering a free consultation removes this hesitation, giving them the opportunity to speak with an attorney without financial risk and get the information they need before making a decision.
Free consultation ads should emphasize that clients can discuss their legal concerns with no obligation, which makes reaching out feel like a low-risk, high-value opportunity. Since many people delay legal action due to uncertainty, positioning your firm as accessible and approachable can help increase conversions significantly.
To make these ads effective, include a clear call to action (CTA) such as “Book a Free Consultation Today” and use a “Book Now” or “Call Now” button to encourage immediate scheduling. The easier it is for potential clients to reach you, the higher the likelihood they will follow through.
Example Ad Copy:
“Facing a legal issue? Don’t navigate it alone. Speak with our experienced attorneys for FREE! Get the answers you need and learn about your legal options—no obligation. Book your free consultation today!”
Why This Works: Many people are hesitant to commit to legal representation without first understanding their options. A free consultation encourages action without pressure, leading to higher engagement.
💡 Pro Tip: Create a sense of urgency by adding phrases like “Limited Spots Available” or “Book Before Appointments Fill Up” to encourage quicker conversions.
Legal Education & Awareness Ads
Not all Facebook ads should focus on direct promotion—educational content is one of the best ways to build trust and establish your law firm as an authority in your field. Many people facing legal issues aren’t ready to hire a lawyer immediately but are actively researching their situation. By providing informative content, you can capture their attention early in the decision-making process and position your firm as the go-to expert when they are ready to take action.
Educational ads can be short videos, carousel ads, blog posts, or infographics that offer valuable legal insights. These ads should provide quick, easy-to-understand explanations of common legal issues, helping potential clients understand their rights and options.
For example, a personal injury attorney could create an ad titled “What to Do After a Car Accident – A Lawyer’s Guide”, outlining steps to take, mistakes to avoid, and how legal representation can help. A family law attorney might create an ad about “5 Mistakes to Avoid in a Divorce Settlement” to educate users on common legal pitfalls.
By providing free, helpful content, you not only build credibility but also attract users who may eventually need legal services. These ads also perform well as retargeting campaigns, reminding users who have previously interacted with your website or page that your firm is a trusted resource.
Example Ad Copy:
“Did you know that failing to document injuries immediately after a car accident could hurt your insurance claim? Learn the key steps to take after an accident to protect your legal rights. Click below for expert advice from our attorneys!”
Why This Works: Potential clients appreciate free, helpful legal advice and are more likely to trust and engage with a firm that offers valuable information.
💡 Pro Tip: Keep educational videos under 60 seconds to maintain viewer attention. Use captions and clear text overlays, as many users scroll through Facebook with their sound off.
Why These Facebook Lawyer Ads Work?
Each of these three Facebook ad types plays a critical role in converting potential clients:
✔ Testimonial ads build trust and credibility, reassuring hesitant clients that your firm has a proven track record of success.
✔ Free consultation ads remove financial barriers, encouraging potential clients to schedule an appointment without risk.
✔ Educational ads position your firm as an expert, attracting individuals who are researching legal issues and need guidance.
By running a strategic combination of these ad types, law firms can create a comprehensive marketing funnel that builds awareness, nurtures leads, and drives conversions at every stage of the client journey. Whether someone is actively searching for an attorney or just beginning to explore their legal options, these Facebook ads ensure that your firm remains top-of-mind and easily accessible when they need legal assistance.
How to Turn Website Visitors into Clients?
Attracting visitors to your law firm’s website is a crucial first step, but it’s only half the battle. The real challenge lies in turning those visitors into paying clients. Many law firms invest in SEO and Facebook ads to drive traffic, yet fail to see results because their website is not optimized for conversions. If potential clients land on your site but don’t take action, all the effort spent on marketing goes to waste.
A conversion-focused law firm website is designed to guide visitors seamlessly toward contacting your firm. This means ensuring that your site is fast, mobile-friendly, easy to navigate, and equipped with strong calls to action (CTAs) that encourage potential clients to book consultations. Below are the essential elements that will help you turn website visitors into real clients.
Create a Fast-Loading Website to Keep Clients Engaged
Website speed plays a huge role in conversion rates. Studies show that if a website takes longer than three seconds to load, most users will abandon it and move on to a competitor. For law firms, where clients are often searching for urgent legal help, a slow-loading site can mean lost business. If someone is facing a legal crisis—such as being involved in an accident, dealing with a divorce, or being charged with a crime—they don’t have the patience to wait for a slow website to load. A delay of even a few seconds can be enough for them to leave and choose another attorney.
Slow load times not only frustrate visitors but also hurt your SEO rankings. Google favors fast websites in search results, meaning a slow site could be pushing you lower in search rankings, making it even harder for potential clients to find you in the first place. To ensure a fast and efficient browsing experience, law firms should compress images to reduce file sizes, use a reliable hosting provider that ensures fast load speeds, minimize unnecessary plugins, and enable browser caching so returning visitors experience faster load times. A fast, smooth website experience makes visitors more likely to stay, engage, and ultimately contact your firm.
Make Your Website Mobile-Friendly for Maximum Accessibility
With more than 60% of online searches happening on mobile devices, having a mobile-friendly website is no longer optional—it’s essential. Many potential clients search for lawyers on their smartphones, especially when they are in an emergency situation, such as after an accident or when they need urgent legal advice. If your website isn’t optimized for mobile devices, it could appear cluttered, difficult to read, or hard to navigate, causing users to leave before taking action.
A mobile-optimized website should have a responsive design, meaning it automatically adjusts to fit any screen size—whether it’s a smartphone, tablet, or desktop. Large fonts, clickable buttons, and a simple, easy-to-use navigation menu are crucial for making the site accessible to all users. Additionally, your phone number and consultation booking form should be prominently displayed, allowing users to click-to-call or schedule an appointment with minimal effort.
If your site isn’t mobile-friendly, potential clients will quickly leave and move on to a competitor’s site that provides a smoother experience. Google also ranks mobile-optimized websites higher in search results, making it even more critical to ensure your site works flawlessly on all devices.
Use Strong Call-to-Action (CTA) Buttons to Encourage Contact
One of the biggest mistakes law firms make is not guiding website visitors toward taking action. A strong, clear call-to-action (CTA) is essential for converting visitors into clients. Without a well-placed CTA, potential clients may visit your site, read about your services, but leave without contacting you simply because they weren’t prompted to do so.
Every page of your website—especially the homepage and service pages—should have clear and compelling CTAs such as:
- “Schedule a Free Consultation”
- “Call Now for Immediate Legal Help”
- “Get a Case Evaluation Today”
These CTAs should be prominently displayed in multiple locations, including at the top of the page, within the content, and at the bottom of the page. They should also stand out visually, using contrasting colors and bold text to grab attention. A well-placed CTA ensures that potential clients know exactly what to do next and makes it easy for them to take the next step.
A great way to increase conversions is by adding a sense of urgency to your CTAs. Phrases like “Limited Appointments Available”, “Act Now Before It’s Too Late”, or “Call Us 24/7 for Immediate Assistance” can encourage users to take action right away instead of delaying their decision.
Incorporate a Live Chat Feature for Instant Engagement
Many potential clients prefer immediate responses rather than filling out forms or waiting for an email reply. Adding a live chat feature to your website provides an instant, convenient way for visitors to ask questions and get quick answers. This is especially valuable for users who are still deciding whether to hire a lawyer and need some initial reassurance before making contact.
Live chat services can be manned by a real representative or use AI chatbots that can answer basic questions, collect visitor information, and schedule consultations even outside of office hours. This ensures that potential clients always have a way to connect with your firm, no matter the time of day.
A well-integrated live chat feature can significantly increase lead conversion rates by keeping visitors engaged, providing immediate answers, and removing barriers to contact. If a potential client can get an instant response, they are far more likely to move forward with scheduling a consultation.
Why Website Optimization Matters for Law Firms?
A well-designed, conversion-focused website turns visitors into clients by creating a smooth, fast, and engaging experience. If your law firm’s website is slow, difficult to navigate, or lacks clear calls-to-action, potential clients will leave and look for another attorney. First impressions matter, and your website is often the first interaction a client has with your firm—so it needs to be professional, trustworthy, and user-friendly.
By implementing fast load speeds, mobile optimization, strong CTAs, and live chat features, you can ensure that your website is not just a digital business card, but a powerful client conversion tool. A well-optimized website doesn’t just attract visitors—it compels them to take action, book consultations, and ultimately choose your law firm for their legal needs.
Conclusion
If your law firm isn’t leveraging SEO and Facebook lawyer ads for modern law firms, you’re missing potential clients every day. On-page SEO helps your website rank higher in Google searches, while Facebook lawyer ads for modern law firms get your firm in front of the right audience instantly. Together, they create a powerful digital marketing strategy that brings in a steady flow of leads.
But managing SEO and ad campaigns requires expertise—and that’s where Digital Drew SEM comes in. We specialize in SEO and paid advertising for law firms, helping attorneys grow their practices with proven digital marketing strategies.
🚀 Ready to dominate your legal market?
📞 Contact Digital Drew SEM today and start getting more leads for your law firm!