learn digital advertising and marketing with Digital Drew
Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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Search advertising plays a pivotal role in the success of digital marketing campaigns. It enables businesses to reach their target audience effectively and drive valuable conversions. It is essential to incorporate audiences into your SEM (Search Engine Marketing) campaigns to elevate your search advertising efforts. By leveraging audience targeting options such as observation and targeting, …
The Facebook Pixel is an essential tool for advertisers on Facebook and Instagram, offering valuable insights and optimization options to enhance the effectiveness of advertising campaigns. By installing the Facebook Pixel on your website, you can unlock a wealth of data and features that enable you to refine your audience targeting, optimize for specific goals, …
Facebook Pixel Installation – Critical For Success Read More »
When it comes to social media likes, it is crucial to understand their limitations in driving meaningful business outcomes. Likes may seem appealing, but they do not directly translate into revenue or sales. Therefore, it is not advisable to create campaigns solely focused on acquiring likes. Instead, it is important to shift the focus towards …
In today’s digital landscape, mastering the art of creating effective Facebook ad is essential for businesses to thrive. However, simply bombarding users’ feeds with sales pitches won’t cut it. To truly engage and convert your target audience, it’s crucial to understand their browsing experience and provide them with value. In this comprehensive guide, we will …
Search advertising is a powerful tool that allows businesses to connect with users actively seeking products, services, or answers to their queries. Platforms like Google and Bing serve as research platforms where individuals turn for immediate solutions. In this comprehensive guide, we will explore the key strategies and considerations to maximize the effectiveness of your …
When it comes to using Instagram as a marketing tool, one of the most common questions I receive is: “What should I post?” It’s a crucial question because the content you share on Instagram plays a significant role in growing your account, engaging with your audience, and ultimately driving business results. While it’s important for …
Location-Based Negative Keywords In the realm of location-based negative keywords, comprehensive research is your best friend. The specific area where your business operates or serves greatly determines the kind of exposure your ads need. For instance, if you’re a local restaurant in New York City, a user searching for dining options in Boston is not …
Account Structure and Ad Groups An account in the realm of search advertising can be likened to a sophisticated piece of machinery. The mechanism powering this machine? Ad Groups. Functioning as crucial cogs, these ad groups ensure the machinery performs smoothly, effectively, and most importantly, to its maximum potential. Each ad group aligns with a …
One of the most frequently asked questions I receive on LinkedIn is what to include or not include in the experience section of your profile. It’s essential to understand the best practices for optimizing this section to make a strong impression on potential employers, clients, and professional connections. In this article, we will explore the …
Writing a good LinkedIn bio is essential to building your credibility on the platform. It is your first impression you are giving someone browsing your profile and your profile gives visitors a chance to get to know you and what value you can offer them professionally. Learning what to include and not include and how to …
