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Welcome to my digital marketing and digital advertising blog. Each week I write about specific topics that I see businesses of all sizes struggle with. I am happy to share my knowledge and experiences so that way others can benefit from the years of digital advertising knowledge I have acquired.
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In order for search ads to be effective in growing your business, it is important to understand how search ads work and can be optimized to grow your business. When someone is searching they have the INTENT to find something. They are actively looking for something either a business to go to or they are …
There are so many times I get the question, “Why should I pay money to Google to bid on my brand terms when I am already at the top of the page for organic/non-paid listings when someone searches for my brand.” There are so many great reasons to bid on your branded terms so I …
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