Search

Besides writing relevant ad copy another way to improve your search ad results is by including ad extensions. Ad extensions are a variety of text, hyperlinks, and call to actions that can help improve your results by making your ads more relevant to what the user is searching for. Ad extensions also provide additional information […]

When it comes to running successful search ads, bidding on the most relevant keywords for your industry is just the beginning. However, even if you have targeted the right keywords, it doesn’t guarantee that users will click on your ads. The effectiveness of your search ad copy plays a crucial role in attracting users’ attention

When running search ads, one of the most important daily tasks is to check the search terms report. This report is your window into the minds of your audience. It offers insights into the queries that trigger your ads based on the keywords you are actively bidding on. It can be accessed by selecting “keywords”

In the previous post about audiences, I talked about setting up your audiences for observation or targeting. In this post, I will be discussing the three types of audiences you can target. The three types are demographic, in-market and interaction. Each of these audiences are great to include in your campaigns and ad groups. You

Search advertising plays a pivotal role in the success of digital marketing campaigns. It enables businesses to reach their target audience effectively and drive valuable conversions. It is essential to incorporate audiences into your SEM (Search Engine Marketing) campaigns to elevate your search advertising efforts. By leveraging audience targeting options such as observation and targeting,