RHF is your go-to online destination for high-quality kitchen appliances, specializing in various range hoods and microwave ovens. Domain is dedicated to offering customers a curated selection of premium range hoods, including wall-mounted, under-cabinet, and professional-grade models, designed to enhance the functionality and appearance of any kitchen. In addition, they offer a variety of microwave ovens that combine advanced technology with sleek, modern designs, making them the perfect fit for contemporary kitchens.
Approach
After taking over the Google Ads account in July 2024, we performed a thorough audit of the current ad campaigns and the challenges faced by the client. The major challenge was to get over 2x return as they were getting around 1x.Â
Execution
We implemented the suggested improvements, focusing on high-converting keywords and creating targeted ad copy. The main improvement in ad accounts comes from Pmax optimizations and the creation of new asset groups based on search themes, in-market, affinity, and remarketing audiences. We also optimized the different bidding strategies to maximize the results.Â
