Fishman Fabrics, established in 1903, has been a trusted name in the fabric industry for over a century. Specializing in the buying and selling of high-quality fabrics sourced from the world’s finest textile mills, Fishman Fabrics has built a legacy of excellence in the textile trade. For four generations, we have remained dedicated to providing a diverse selection of premium fabrics, meeting the needs of a wide range of industries, from fashion to interior design and beyond.
Approach
After taking over the Google Ads account in Nov 2023, we performed a thorough audit of the ad campaigns. Our key recommendations included refining keyword targeting, revising ad copy, optimizing bidding strategies, and improving landing page relevance.
Execution
We implemented the suggested improvements, focusing on high-converting keywords and creating targeted ad copy. We also optimized the bidding strategy to maximize the efficiency of the ad spend while ensuring that users were directed to relevant landing pages.
