Google Ads Strategy & Results:
Yorktown Assisted Living Residence provides specialized memory care for seniors with Alzheimer’s and dementia, offering a safe and supportive environment designed to maintain independence while ensuring personalized care. The community provides 24/7 licensed nursing services, trained dementia-care staff, and engaging social activities to enhance residents’ quality of life.
Objectives
- Generate qualified inquiries from families searching for memory care and dementia support services in the Yorktown and Westchester County area
- Increase visibility on Google for high-intent searches related to memory care facilities and senior care services
Strategy Implemented
1. Search Campaigns (High-Intent Targeting)
Captured users actively researching memory care options by targeting keywords related to:
- Memory care
- Alzheimer’s care
- Dementia support
2. Performance Max for Expansion
Scaled efforts to maximize inquiry volume:
- Expanded reach across Google’s network
- Captured additional potential families exploring senior care solutions
3. Conversion-Focused Landing Pages
Ensured traffic was driven to a high-converting destination:
- Directed users to a dedicated landing page where they could learn about services and contact the community for tours or consultations
Results Achieved (Jan 1 – Mar 13, 2026)
- Impressions: 32,065
- Clicks: 1,565
- CTR: 4.88%
- Phone Calls Generated: 282
- Total Conversions: 42
- Total Ad Spend: $3,718
- Average Cost per Conversion: $88.54
Outcome
The SEM strategy significantly improved Yorktown Assisted Living’s visibility among families searching for memory care services. By targeting high-intent keywords and optimizing campaign performance, the campaign generated consistent phone calls and inquiries, helping the community connect with families actively seeking care solutions for their loved ones.
