Ecommerce Strategy & Results:
Published on: May 27, 2026 /
PURCHASES
27
The primary goal of the Veil Cosmetics SEO project is to enhance organic traffic, increase keyword rankings, and drive conversions through strategic optimization efforts, including backlink generation and blog optimization.
Objective
Enhance organic traffic, increase keyword rankings, and drive conversions through strategic optimization efforts, including backlink generation and blog optimization.
Key SEO Activities
1. Backlink Creation
- A total of 151 high-quality SEO backlinks were created.
- Result: Helped to boost domain authority and drive organic traffic.
2. Keyword Optimization
- Non-branded keywords were a significant focus of our efforts.
Organic Performance Overview
Over the one month, Veil Cosmetics has achieved significant improvements in organic performance metrics:
- Organic Traffic Improvement: +3.4%
- Total Users: 700 (+3.4%)
- New Users: 683 (+5.56%)
- CTR (Click-Through Rate): 1.5%
- Organic Purchases: 27
- Purchase Value: $1,929.94
These metrics reflect steady progress toward increased visibility and engagement for the brand’s target audience.
Keyword Rankings (Non-Branded Wins)
- Rank #1: sunset skin foundation, sunset light primer, best concealer after laser
- Rank #6: sunset cosmetics
- Rank #7: pink undertone concealer, complexion corrector
- Rank #9: mattifying balm
- Rank #16: multitasking makeup, 3 in 1 primer
