Lead Generation Strategy & Results:
Upshur Bren Psychology Group partnered with our team to generate more qualified inquiries through Google Ads. By optimizing campaign structure, keyword targeting, and bidding strategies, the account achieved an 87.57% increase in conversions while reducing the cost per conversion by 38.32%.
After taking over the account in October 2023, our objective was to improve lead quality, increase consultation requests, and maximize advertising efficiency for parenting and psychology-related services.
Strategy & Account Optimization
Account Audit
We conducted a comprehensive audit to identify campaign inefficiencies and optimization opportunities.
Keyword Optimization
Campaigns were refined around high-intent parenting, psychology, and family support keywords while removing underperforming search terms.
Ad Copy Improvements
Ad messaging was rewritten to better align with user intent, emphasizing expert parenting guidance, psychological support, and clear calls-to-action.
Landing Page Optimization
Landing pages were aligned with ad messaging to improve user experience and increase inquiry rates.
Campaign Execution
Campaigns were restructured using tightly themed ad groups and performance-focused bidding strategies to improve Quality Scores and campaign efficiency.
Comprehensive conversion tracking was implemented to accurately measure inquiries and optimize campaigns based on real performance data.
Results
Key Outcomes
- 87.57% increase in conversions
- 38.32% decrease in cost per conversion
- Improved keyword targeting
- Higher ad relevance
- Better landing page experience
- More efficient lead generation
Through a strategic Google Ads optimization approach, Upshur Bren Psychology Group significantly increased qualified inquiries while lowering acquisition costs. Continuous improvements to targeting, bidding, ad messaging, and landing page relevance created a scalable lead generation strategy for long-term growth.
