The Law Offices of Scott Gross, P.C

The Challenge

The website had limited organic reach, low domain authority, and minimal visibility in competitive legal search results. Additionally:

• New user acquisition was inconsistent
• Conversion actions were low
• AI search visibility (Google AI Overview, ChatGPT, etc.) was minimal

Strategy Implemented

1. Authority Building Through Backlinks

• Secured 150 high-quality backlinks from authoritative sources
• Focused on legal, local, and niche-relevant domains

2. Content Expansion

• Published 4 SEO-optimized blogs targeting long-tail criminal defense queries
• Created 5 new service pages to capture additional keyword opportunities

3. On-Page SEO Optimization

• Improved keyword targeting and content structure
• Enhanced internal linking to support rankings and conversions
• Optimized landing pages for user intent

4. Conversion Optimization

• Strengthened call-to-action placements
• Improved user flow for contact and booking forms

5. AI SEO (AEO + GEO) Enhancements

• Began structuring content for AI visibility (FAQs, structured answers, schema planning)
• Focused on improving citation potential in AI-generated results

Results (Month-over-Month)

Traffic Growth

• Organic Traffic: +87.36%
• Organic Users: 519 (+87.36%)
• Organic Sessions: 588 (+66.22%)

Engagement & Lead Generation

• Click-to-Call: +100% (4 calls)
• Contact Form Submissions: 5
• Calendly Bookings: 2

Authority Growth

• Domain Authority Score: 12 (growing)
• Significant improvement in keyword rankings across high-intent queries

Keyword Ranking Wins

The campaign successfully pushed multiple competitive keywords onto page one:

• Rank 1: Long Island Money Laundering Lawyer
• Rank 2: Money Laundering Defense Lawyer, DMV Hearing Lawyer
• Rank 3: Mail Fraud Defense Attorney, Suffolk County Gun Charge Attorneys
• Top 10: Rankings across multiple criminal defense terms

AI Search Visibility Growth

While still developing, AI visibility showed promising signals:

• AI Visibility Score: 31/100
• Citations: +10%
• Cited Pages: +21.4%
• Presence in: Google AI Overview, ChatGPT, Gemini

This indicates increasing recognition of the site’s content authority in AI-generated search results.

Key Insights

• Strong traffic growth was driven by content + backlinks synergy
• Increased sessions translated into real lead generation improvements
• AI visibility is emerging as a new growth channel, even at early stages
• Decline in new users (-24%) highlights an opportunity to expand top-of-funnel reach

Conclusion

This campaign demonstrates how a focused SEO strategy combining content creation, authority building, and technical optimization can rapidly increase visibility and lead generation for a competitive criminal defense law firm.

The Law Offices of Scott Gross, P.C. is now positioned for continued growth in both traditional and AI-driven search environments.