Google Ads Strategy & Results:
Solheim Senior Community provides senior living, assisted living, and memory care services in the Los Angeles area, offering a safe, engaging, and supportive environment for its residents.
Objectives
- Increase online visibility for Solheim Senior Community
- Generate qualified inquiries from individuals and families searching for senior living, assisted living, and memory care services in the Los Angeles area
Strategy Implemented
1. High-Intent Search Campaigns
Captured search traffic when families were actively researching solutions:
- Targeted relevant keywords related to senior living communities and care services
- Ensured ads appeared right when users were actively researching senior housing options
2. Performance Max for Expansion
Expanded the footprint to capture additional high-intent traffic:
- Launched Performance Max campaigns to scale reach across Google’s network
3. Conversion-Focused Optimization
Prioritized the most important actions for a senior care provider:
- Focused on driving users to the website and encouraging direct phone calls, which are a key conversion type in senior living services
Results Achieved (Jan 1 – Mar 13, 2026)
- Impressions: 96,000+ (generated strong visibility in search results)
- Clicks: 3,900+ (with a ~4% CTR, indicating relevant targeting and messaging)
- Phone Calls Generated: 283 (representing high-intent inquiries)
- Total Conversions: 57+ (from interested prospects)
- Total Ad Spend: ~$8.4K
Outcome
The SEM campaign successfully connected Solheim Senior Community with people actively searching for senior care solutions. By targeting high-intent keywords and optimizing campaigns across Google’s network, the strategy increased qualified website traffic, generated consistent phone call leads, and improved Solheim’s visibility within a competitive senior living market.
