Google Ads Strategy & Results:
Sanitas Skincare is a clinical-grade skincare brand focused on delivering results-driven products using bio-intelligent ingredients designed to work with the skin’s natural processes. The brand blends dermatological science with clean formulations, offering solutions for concerns like aging, acne, dryness, and hyperpigmentation while avoiding harsh or toxic ingredients. Originally developed for professional use, Sanitas has built a strong presence in both direct-to-consumer eCommerce and professional spa channels, making it a hybrid skincare business with both retail and practitioner-driven demand.
Objectives
- Scale eCommerce revenue through Google Ads
- Improve return on ad spend (ROAS)
- Increase conversion volume across product categories
- Capture both branded and non-branded skincare demand
Strategy Implemented
1. Search Campaign (High-Intent Revenue Driver)
Captured users actively searching for solutions and products with branded and high-intent keywords:
- “Vitamin C serum”
- “clinical skincare products”
- “Sanitas skincare”
2. Performance Max for Full-Funnel Growth
Deployed multiple Performance Max campaigns (BR, NB, and scaling campaigns):
- Leveraged Google Shopping + Display + YouTube inventory
- Enabled automated audience expansion and remarketing
3. Brand vs Non-Brand Segmentation
Allowed better budget allocation and clearer performance tracking:
- Brand (BR) campaigns captured high-converting returning users
- Non-brand (NB) campaigns expanded reach to new audiences
4. Conversion Value Optimization (ROAS-Focused)
Optimized bidding toward conversion value, not just conversions:
- Focused on high-value products like serums and treatment bundles
- Leveraged product feed for dynamic ad delivery
Results Achieved (Jan 1 – Apr 19, 2026)
Overall Account Performance
- Impressions: 811,240+
- Clicks: 20,584+
- Total Conversions: 23,745+
- Total Ad Spend: $28,863
- Total Revenue Generated: $190,222+
- CTR: 2.54%
- Average CPC: $1.40
- ROAS: 6.59x
Campaign Highlights
- Search Campaign (GS_BR_Mixed – Top Performer): 15,058 conversions, 24.74% CTR (extremely high), $122,568 revenue generated, ROAS: 8.34x. (Primary revenue driver capturing high-intent and branded traffic)
- Performance Max – Brand (PMAX_BR): 6,913 conversions, Strong ROAS: 8.62x. (Efficient scaling with low CPC for returning users and brand demand)
- Performance Max – Non-Brand (PMAX_NB): 1,507 conversions, Lower CTR (0.51%) but expanded reach. (Key for top-of-funnel growth, incremental revenue, and new customer acquisition)
Key Insights
- Brand Search is the Highest ROI Channel: With a 24%+ CTR and strong ROAS, branded search campaigns proved to be the most efficient revenue driver.
- Performance Max Enables Scalable Growth: PMax campaigns successfully expanded reach across multiple channels while maintaining strong return on ad spend.
- Skincare is a High-Intent + Research-Driven Market: Users often search with specific concerns (acne, anti-aging, hydration), making keyword alignment critical for conversions.
- Product Quality + Positioning Drives Performance: Sanitas’ positioning as a clinical, ingredient-driven brand helped improve trust and conversion rates in a competitive skincare market.
Conclusion
Sanitas Skincare successfully leveraged Google Ads to build a highly profitable eCommerce growth engine, generating over $190K in revenue with a 6.59x ROAS in under 4 months. By combining high-intent search campaigns, Performance Max automation, and brand vs non-brand segmentation, the brand achieved scalable growth while maintaining strong efficiency. This case study demonstrates how Google Ads can drive significant revenue for skincare brands, especially when backed by strong product positioning, clinical credibility, and a full-funnel advertising strategy.
