Meta Ads Strategy & Results:
Sage + Sound is a luxury wellness destination in New York City, offering a curated mix of self-care services, mindfulness classes, and wellness products in a community-driven environment.
The brand blends modern treatments with holistic practices—including sound meditation, facials, acupuncture, and energy healing—creating a comprehensive approach to physical, mental, and emotional well-being.
Objectives
- Drive eCommerce purchases for wellness products
- Increase bookings for services and classes
- Improve return on ad spend (ROAS)
- Scale revenue while maintaining efficient CPA
Strategy
1. Purchase-Focused Campaign Structure
- Primary objective: Website purchases
- Optimized campaigns for conversion events (products + services)
- Leveraged Meta pixel data for smarter optimization
2. Multi-Audience Funnel Approach
- Retargeting: Website visitors & engaged users
- Interest-based: Wellness, skincare, mindfulness audiences
- Broad targeting: Leveraging Meta’s algorithm for scale
- Result: Balanced performance between high-intent and discovery audiences
3. Creative Strategy (Experience + Aesthetic)
- Highlighted premium offerings: Facials and skincare treatments, Sound healing experiences, Wellness products
- Used calming, luxury visuals aligned with brand identity
- Focused on experience-driven messaging (relaxation, transformation, self-care)
4. Hybrid Revenue Model Optimization
- Combined product sales (eCommerce) and service bookings (spa + classes)
- Result: Maximized revenue per customer
Results (Jan 1 – Apr 20, 2026)
Overall Performance
- Total Ad Spend: $43,711
- Impressions: 1,747,305
- Reach: 228,926
- Total Purchases (tracked): 431
- Average CPA range: $90 – $146
Campaign Highlights
- Class Ads (Top Revenue Driver): 235 purchases, ~$99 CPA, $23K+ spend. Strong performance for wellness experiences and classes.
- Interest-Based Website Campaign: 155 purchases, ~$90 CPA. Best-performing audience targeting strategy (most efficient).
- Engaged Shoppers Campaign: 41 purchases, Higher CPA (~$146). Indicates opportunity for creative or audience refinement.
Key Insights
- Experience-Based Brands Require Strong Visual Storytelling: Luxury wellness services perform best when ads sell the experience, not just the service.
- Retargeting + Warm Audiences Drive Efficiency: Interest-based and engaged audiences outperformed colder segments, reinforcing the importance of audience intent.
- Wellness Is a Consideration-Based Purchase: Higher CPAs are expected due to premium pricing, trust-building requirement, and longer decision cycles.
- Hybrid Model Increases Lifetime Value: Customers can convert through services (spa, classes) or products (skincare, wellness items), improving overall ROI beyond first purchase.
Conclusion
Sage + Sound successfully leveraged Meta Ads to build a multi-channel revenue engine, generating consistent purchases while scaling brand awareness in a competitive wellness market.
By focusing on experience-driven creative, conversion-optimized campaigns, and a hybrid product + service strategy, the brand achieved strong growth while maintaining sustainable acquisition costs.
This case study highlights how Meta Ads can effectively drive results for premium wellness brands, especially when campaigns emphasize experience, trust, and lifestyle transformation.
