Ecommerce / Lead Generation Strategy & Results:
Sage + Sound is a luxury wellness destination in New York City, offering a blend of self-care services, mindfulness classes, and curated wellness products in a community-driven environment. The brand combines modern wellness practices with holistic healing, including sound meditation, facials, acupuncture, massage therapy, and experiential classes designed to improve physical, mental, and emotional well-being.
Website: https://www.sage-sound.com/
Objectives
- Drive bookings for services and classes
- Increase revenue from both services and product sales
- Improve return on ad spend (ROAS)
- Scale awareness in a competitive NYC wellness market
Strategy Implemented
1. High-Intent Search Campaign (Primary Revenue Driver)
Targeted users actively searching for services like “facials NYC”, “sound healing near me”, and “wellness spa NYC” to capture bottom-funnel demand where users are ready to book.
2. Performance Max for Full-Funnel Growth
Leveraged Performance Max to expand reach across Search, Display, YouTube, and Shopping (products). Combined service bookings and product purchases into one ecosystem.
3. Hybrid Business Model Optimization
Balanced strategy between service bookings (spa, classes, treatments) and eCommerce (wellness products), allowing multiple revenue streams from a single ad platform.
4. Conversion & Experience Optimization
Focused on high-converting landing pages, promoting unique offerings like sound meditation and advanced facials, and highlighting experiential value vs traditional spa services.
Results Achieved (Jan 1 – Apr 19, 2026)
- Impressions: 1,071,723
- Clicks: 21,470
- Conversions: 4,690
- Phone Calls Generated: 261
- Ad Spend: $26,750
- Revenue Generated: $66,390+
- Average CPC: $1.25
- CTR: 2.0%
- ROAS: 2.48x
Campaign Highlights:
Search Campaign (General – High Intent)
- 18.83% CTR (exceptionally strong)
- 515+ conversions
- 57 phone calls
➡️ Captured high-intent users actively searching for wellness services.
Performance Max (Shopping + Services)
- 1M+ impressions
- 18,860 clicks
- 4,174 conversions
- 204 phone calls
➡️ Primary scaling engine driving both product sales and service bookings.
Key Insights
- Search Campaigns Deliver Highest Intent Users: A ~19% CTR indicates strong alignment between user intent and ad messaging—critical in service-based wellness industries.
- Performance Max Drives Volume & Scale: PMax contributed the majority of conversions, proving effective for multi-channel discovery and remarketing.
- Wellness is Experience-Driven: Unique offerings like sound healing and holistic treatments differentiate Sage + Sound from traditional spas, improving engagement and conversion rates.
- Hybrid Revenue Model Increases Efficiency: Combining services + product sales maximizes revenue per user and improves overall ROAS.
Conclusion
Sage + Sound successfully leveraged Google Ads to build a scalable customer acquisition engine, generating nearly 4,700 conversions and over 260 calls in under 4 months. By combining high-intent search campaigns, Performance Max for scale, and a hybrid wellness + retail model, the brand achieved strong growth in one of the most competitive wellness markets in the U.S. This case study demonstrates how Google Ads can effectively drive results for modern wellness brands, especially those offering both experiential services and curated products.