Rikomed Aesthetic Clinic

Objectives

• Generate high-quality leads (calls + bookings)
• Reduce cost per acquisition (CPA)
• Increase visibility for high-intent keywords
• Improve engagement and on-site conversions

Strategy Implemented

1. Search-First Approach (High Intent Targeting)
Focused on intent rather than volume—an approach proven to deliver strong CTR and conversions in medical campaigns:

• Campaigns were structured around users actively searching for treatments (e.g., “skin tightening near me”)

2. Multi-Campaign Structure
Utilized a diverse mix to maximize coverage and efficiency:

• Search campaigns for core services
• Performance Max for scale and automation
• Brand + non-brand segmentation to capture both new and returning users

3. Conversion-Focused Optimization
Ensured a frictionless user journey from ad click to booking:

• Landing pages aligned with each service
• Strong CTAs (book consultation, call now)
• Call tracking + GA4 engagement tracking

4. Continuous Optimization
Maintained efficiency through active campaign management:

• Budget shifted toward top-performing campaigns
• Underperforming keywords paused early (similar to best practices in skincare PPC campaigns)

Results Achieved (Jan 1 – Apr 18, 2026)

Overall Account Performance

• Impressions: 238,000+
• Clicks: 25,100+
• Total Conversions: 4,027
• Phone Calls Generated: 242
• Average CTR: 10.53% (well above typical benchmarks)
• Average CPC: $1.08

Top Campaign Highlights

• Brand Campaign: Delivered the highest volume and strongest CTR (14%+).
• Performance Max Campaign: Contributed scalable conversions (1,087+).
• Skin Tightening Campaign: Showed strong engagement and quality traffic.

Key Insights

• High-Intent Search Drives Results: Google Ads captures users actively looking for treatments, leading to higher conversion rates.
• Segmentation Improves Efficiency: Splitting campaigns by service and audience prevents budget waste and improves ROI.
• Optimization Is Critical: Regular testing and budget reallocation significantly improve performance over time.
• Strong CTR = Strong Relevance: A 10%+ CTR indicates excellent alignment between keywords, ads, and user intent.

Conclusion

Rikomed successfully leveraged Google Ads to build a scalable lead generation system. By focusing on search intent, structured campaigns, and continuous optimization, the clinic achieved strong growth in both leads and engagement while maintaining efficient costs. This case demonstrates how Google Ads can be a primary growth channel for aesthetic and medical clinics, delivering consistent, high-quality patient acquisition when executed strategically.