Lead Generation Strategy & Results:
RendeVous Urban Flats partnered with our team to increase qualified apartment leasing inquiries through Google Ads. By restructuring campaigns and improving conversion-focused optimization, the account increased conversions by 257.14% while reducing cost per conversion by 44.42%.
After taking over the account in June 2024, our focus was to improve lead quality, increase apartment tour requests, and maximize advertising efficiency for luxury apartment searches in downtown Tucson.
Strategy & Account Optimization
Account Audit
We conducted a full audit to identify campaign gaps, wasted spend, and opportunities for improvement.
Keyword Optimization
Campaigns were refined around high-intent apartment and luxury living keywords while removing underperforming search terms.
Ad Copy Improvements
Ad messaging was rewritten to better highlight spacious floor plans, modern finishes, downtown Tucson living, and clear leasing calls-to-action.
Landing Page Alignment
Landing pages were improved to match ad intent, creating a smoother experience for users searching for available apartments.
Campaign Execution
Campaigns were rebuilt using tightly themed ad groups, improved ad copy, and performance-focused bidding strategies.
Conversion tracking was implemented to measure inquiries and leasing actions, allowing ongoing optimization based on real campaign performance.
Results
Key Outcomes
- 257.14% increase in conversions
- 44.42% decrease in cost per conversion
- Improved keyword targeting
- Stronger ad messaging
- Better landing page relevance
- More efficient lead generation
Through strategic Google Ads optimization, RendeVous Urban Flats significantly increased leasing inquiries while lowering acquisition costs. Improved targeting, ad relevance, bidding, and landing page alignment created a stronger foundation for apartment lead generation.
