Ecommerce Strategy & Results:
PrimoChill partnered with our team to scale online sales through Google Ads. As a leading manufacturer of premium custom PC water-cooling components, PrimoChill offers high-performance cooling solutions, fittings, tubing, reservoirs, coolants, and accessories for gamers, PC enthusiasts, and professional system builders.
By combining high-intent Search campaigns with Performance Max, the account generated 764.92 conversions and $109,157.18 in conversion value while significantly expanding visibility across Google’s advertising network.
During the first half of 2026, Google Ads helped PrimoChill attract qualified buyers, increase online revenue, and build a scalable customer acquisition strategy.
Visibility & Traffic Growth
Impressions
Google Ads generated 1,963,489 impressions, dramatically increasing PrimoChill’s visibility across Google Search, Shopping, YouTube, Display, Gmail, and Discover.
Website Clicks
The campaigns drove 29,524 qualified clicks, connecting PC enthusiasts and gamers actively searching for custom liquid cooling products.
CTR
The account achieved a 1.50% CTR, demonstrating consistent engagement across Search and Performance Max campaigns.
Average CPC
The campaigns maintained an efficient $1.36 average CPC, allowing PrimoChill to scale traffic while keeping acquisition costs under control.
Revenue & Conversion Metrics
Conversions
Google Ads generated 764.92 purchase conversions, creating a steady stream of online sales.
Conversion Value
The campaigns produced $109,157.18 in tracked conversion value, delivering significant revenue growth through paid search.
Advertising Spend
Total advertising investment reached $40,092.91, supporting profitable growth across multiple Google channels.
Campaign Strategy & Optimization
The strategy combined Search and Performance Max campaigns to reach customers throughout every stage of the buying journey.
The Search campaign targeted high-intent keywords related to custom PC water cooling, liquid cooling kits, fittings, tubing, reservoirs, and cooling accessories. It generated 246.54 conversions and $38,614.43 in conversion value, capturing users actively searching for premium cooling solutions.
The Performance Max campaign became the primary growth engine, generating 518.38 conversions and $70,542.75 in conversion value while expanding PrimoChill’s reach across Google’s entire advertising ecosystem.
Continuous optimization focused on product feed improvements, keyword refinement, bidding strategy optimization, audience expansion, asset group enhancements, and budget allocation toward the highest-performing campaigns to maximize both conversions and revenue.
Business Impact
Key Outcomes
- 1,963,489 impressions
- 29,524 qualified website visits
- 764.92 conversions
- $109,157.18 conversion value
- $1.36 average CPC
- 61.71% engaged sessions
The combination of high-intent Search campaigns and Performance Max created a scalable eCommerce growth engine that consistently generated qualified traffic, increased online sales, and maximized return on advertising investment.
Through a data-driven Google Ads strategy, PrimoChill successfully increased brand visibility, online sales, and overall revenue. By combining high-intent Search campaigns with the scale and automation of Performance Max, the business generated more than 764 conversions and $109,000 in conversion value, creating a sustainable and scalable foundation for long-term eCommerce growth in the highly competitive custom PC water-cooling market.
