Lead Generation Strategy & Results:
Pharma Solutions partnered with our team to improve lead generation through Google Ads. By refining targeting, improving ad relevance, and optimizing bidding strategies, conversions increased by 76.19% while cost per conversion decreased by 43.40%.
After taking over the account in December 2022, our focus was to improve campaign efficiency, attract qualified healthcare and pharmaceutical supply chain prospects, and reduce wasted ad spend.
Strategy & Account Optimization
Account Audit
We conducted a full audit to identify gaps, inefficiencies, and opportunities for improvement.
Keyword Optimization
Campaigns were refined around high-intent pharmaceutical compliance, consulting, regulatory, and administrative support keywords.
Ad Copy Improvements
Ad messaging was rewritten to better match user intent and highlight Pharma Solutions’ expertise in compliance, documentation, and healthcare supply chain support.
Landing Page Alignment
Landing pages were improved to create a more consistent experience between ad messaging and user expectations.
Campaign Execution
Campaigns were organized into tightly themed ad groups to improve relevance and Quality Score. Bidding strategies were optimized toward high-value conversion opportunities, while conversion tracking was implemented to measure performance accurately.
Continuous optimization of keywords, ad copy, bidding, and landing pages helped improve lead quality and overall campaign efficiency.
Results
Key Outcomes
- 76.19% increase in conversions
- 43.40% decrease in cost per conversion
- Improved keyword targeting
- Stronger ad relevance
- Better landing page experience
- Accurate conversion tracking
Through a strategic Google Ads optimization process, Pharma Solutions increased qualified conversions while reducing acquisition costs. The improved campaign structure created a stronger foundation for scalable lead generation in the pharmaceutical and healthcare compliance market.
