Lead Generation Strategy & Results:
Paws At Peace partnered with our team to generate more qualified inquiries through Google Ads. By restructuring the account and implementing conversion-focused optimizations, the campaigns increased conversions by 322.73% while reducing the cost per conversion by 71.10%.
After taking over the account in October 2023, our focus was on improving campaign relevance, increasing lead quality, and maximizing advertising efficiency for one of New York City’s most specialized veterinary services.
Strategy & Account Optimization
Account Audit
We conducted a comprehensive audit of the Google Ads account to identify performance gaps and opportunities for optimization.
Keyword Optimization
Campaigns were refined around high-intent keywords related to at-home pet euthanasia, pet hospice care, and end-of-life veterinary services while removing underperforming search terms.
Ad Copy Improvements
Ad messaging was rewritten to better align with user intent, emphasizing compassionate in-home care, dignity, and trusted veterinary support.
Landing Page Optimization
Landing pages were aligned with ad messaging to improve user experience and increase inquiry rates.
Campaign Execution
Campaigns were restructured using tightly themed ad groups and performance-driven bidding strategies to improve Quality Scores and maximize campaign efficiency.
Comprehensive conversion tracking was implemented to measure calls and inquiry forms, allowing continuous optimization based on real campaign performance.
Results
The Google Ads strategy significantly improved lead generation while reducing customer acquisition costs.
Key Outcomes
- 322.73% increase in conversions
- 71.10% decrease in cost per conversion
- Improved keyword targeting
- More relevant ad messaging
- Enhanced landing page experience
- Accurate conversion tracking for ongoing optimization
Through a strategic Google Ads optimization process, Paws At Peace significantly increased qualified inquiries while lowering acquisition costs. By refining targeting, improving ad relevance, and continuously optimizing campaign performance, the business established a scalable foundation for sustainable lead generation and long-term growth.
