Mindset Psychology

Client Overview

Minds Psychology provides professional mental health services, counseling, psychological assessments, and therapy solutions designed to help individuals improve emotional well-being, manage stress, and address a wide range of mental health concerns.

Modern psychology practices increasingly focus on evidence-based therapy, anxiety management, depression treatment, relationship counseling, and emotional wellness support.

The goal of this Google Ads campaign was to increase therapy appointment bookings, generate qualified mental health inquiries, drive phone calls, and expand awareness among individuals actively seeking psychological support.

The Challenge

Mental health services require a highly targeted advertising strategy because potential clients often spend time researching providers before scheduling an appointment.

The campaign needed to:

• Increase therapy appointment requests
• Generate qualified counseling leads
• Drive phone consultations
• Reach individuals actively searching for mental health support
• Improve visibility for high-intent psychology-related searches

Strategy

A dual-campaign Google Ads approach was implemented to capture both immediate demand and broader awareness opportunities.

Search Campaign

The Search campaign targeted users actively searching for:

• Psychologists near me
• Anxiety counseling
• Depression therapy
• Relationship counseling
• Mental health support
• Psychological assessments

These users demonstrated strong intent and were actively seeking professional help.

Performance Max Campaign

Performance Max expanded visibility across:

• Google Search
• YouTube
• Display Network
• Gmail
• Google Discover
• Google Maps

This allowed Minds Psychology to connect with potential clients throughout different stages of their decision-making journey.

Campaign Results

January 1 – June 16, 2026

Overall Account Performance

The Google Ads account delivered strong lead generation and engagement results.

• 166,875 impressions
• 4,622 clicks
• 184 conversions
• $6,157 conversion value
• 600 total conversion actions
• 312 phone calls
• $16,514.82 ad spend
• $3.57 average CPC
• 63.09% engaged session rate

These results generated a consistent flow of appointment inquiries and prospective clients.

Search Campaign Performance

The Search campaign was the primary source of conversions and phone leads.

Results

• 129,084 impressions
• 3,621 clicks
• 144 conversions
• $4,807 conversion value
• 509.99 total conversions
• 291 phone calls
• 2.81% CTR
• $4.08 average CPC

Highlights

The Search campaign generated nearly 80% of all account conversions.

By targeting users actively searching for therapy and counseling services, the campaign attracted highly qualified prospects with immediate intent.

The campaign also produced a significant volume of phone inquiries, creating direct opportunities for consultation scheduling.

Performance Max Campaign Performance

Performance Max supported awareness and additional appointment opportunities.

Results

• 37,791 impressions
• 1,001 clicks
• 40 conversions
• $1,350 conversion value
• 90.01 total conversions
• 21 phone calls
• 2.65% CTR
• $1.76 average CPC

Highlights

Performance Max generated additional conversions while maintaining a lower average CPC than Search.

The campaign helped expand reach across multiple Google channels and introduced Minds Psychology to potential clients who may not have been actively searching yet.

Lead Generation Impact

Phone calls played a critical role in the campaign’s success.

Key Results

• 312 phone call leads
• 184 conversions
• 4,622 website visits
• 600 total conversion actions
• More than 166,000 impressions

For a psychology practice, these inquiries represented valuable opportunities to connect individuals with professional mental health support.

Why the Campaign Worked

High-Intent Search Targeting

The Search campaign focused on users actively seeking therapy, counseling, and psychological services.

This ensured advertising spend was directed toward people already looking for professional support. Evidence-based counseling, anxiety treatment, depression support, and relationship therapy remain among the most common reasons individuals seek psychological services.

Strong Engagement Metrics

The account achieved:

• 63.09% engaged session rate
• 6.17 events per session
• More than 4,600 website visits

These metrics indicate that visitors were actively exploring services and engaging with the website after clicking on ads.

Multi-Channel Visibility

Performance Max complemented Search by keeping the brand visible across Google’s ecosystem, helping nurture potential clients throughout the research and decision-making process.

Business Impact

The Google Ads strategy helped Minds Psychology increase visibility and generate a steady stream of therapy inquiries.

Key Outcomes

• Over 166,000 impressions
• More than 4,600 website visits
• 184 conversions
• 312 phone call inquiries
• 600 total conversion actions
• Strong engagement from prospective clients seeking mental health services

The combination of Search and Performance Max campaigns created a balanced lead-generation strategy that captured both immediate demand and broader awareness opportunities.