Lead Generation Strategy & Results:
The campaign generated 2,692 organic users, representing 32.35% growth, while organic new users increased to 2,598 (+32.15%) and organic sessions reached 3,214 (+26.49%).
This increased search visibility translated into measurable patient inquiries, with 24 form submissions (+33.33%) and 28 phone call button clicks.
The Challenge
Liv Endodontics serves patients searching for specialized endodontic care in a competitive New Jersey market. The SEO campaign focused on increasing non-branded visibility for high-intent searches related to root canal treatment, root canal retreatment, cracked tooth care, apicoectomy procedures, and endodontic specialists across Livingston and surrounding communities.
SEO Strategy
- Targeted local and non-branded keywords across Livingston, Springfield, Fanwood, Maplewood, Chatham, Madison, Morristown, Summit, Short Hills, Basking Ridge, and nearby markets.
- Optimized existing service and location-focused content to improve relevance for high-intent searches.
- Continued technical SEO and search performance monitoring.
- Developed authority through 150 SEO backlinks.
- Implemented conversion tracking for form submissions and phone call button clicks.
- Monitored AI-search visibility across ChatGPT, Google AI Overview, Google AI Mode, and Gemini.
Campaign Results
The SEO campaign delivered growth across organic traffic, new users, sessions, and conversion activity.
Organic Users: 2,692, representing +32.35% growth.
Organic New Users: 2,598, representing +32.15% growth.
Organic Sessions: 3,214, representing +26.49% growth.
Form Submissions: 24, representing +33.33% growth.
Phone Call Button Clicks: 28.
SEO Backlinks Created: 150.
32.35% Growth in Organic Users
Organic users reached 2,692, representing 32.35% month-over-month growth.
Organic new users also increased 32.15% to 2,598, showing that the campaign was expanding reach among prospective patients discovering Liv Endodontics through search.
26.49% Growth in Organic Sessions
Organic sessions increased to 3,214, up 26.49%.
The combination of user and session growth indicates stronger search visibility and a larger volume of qualified visits arriving from unpaid search.
33.33% Increase in Form Submissions
Form submissions increased to 24, a 33.33% improvement, while phone call button clicks reached 28.
These conversion actions show that increased organic visibility was translating into measurable patient inquiries and stronger intent.
AI Search Visibility
Liv Endodontics recorded an AI Visibility Score of 20, with 51 total mentions and 77 cited pages across monitored AI-search platforms.
Visibility was strongest in Google AI Overview and Google AI Mode, indicating that the domain is increasingly being surfaced and cited in AI-assisted search experiences.
AI Platform Performance:
- ChatGPT: 4 mentions and 26 cited pages.
- Google AI Overview: 34 mentions and 25 cited pages.
- Google AI Mode: 10 mentions and 48 cited pages.
- Gemini: 3 mentions and 11 cited pages.
First-Page Keyword Visibility
Liv Endodontics achieved extensive first-page visibility for non-branded, treatment-focused local searches.
Multiple high-intent keywords ranked in positions #1–#3, giving the practice strong visibility when prospective patients search for endodontic specialists and root canal services in nearby communities.
Top Ranking Keywords:
- #1 — root canal retreatment livingston
- #1 — retreatment of root canal in springfield nj
- #1 — Endodontics Fanwood
- #1 — root canal maplewood nj
- #1 — root canal vauxhall nj
- #2 — endodontic treatment in livingston
- #2 — root canal treatment livingston nj
- #2 — cracked tooth treatment livingston
- #2 — root canal treatment scotch plain
- #2 — endodontic centre livingston ca
- #2 — root canal treatment basking ridge
- #2 — root canal treatment baskin ridge
- #2 — endodontist in chatham
- #3 — root canal treatment madison nj
- #3 — root canal treatment in madison nj
- #3 — root canal therapy in chatham nj
- #3 — root canal treatment morris plains
- #3 — root canal treatment morristown
- #3 — root canal treatment new providence nj
- #3 — root canal in chatham
- #3 — root canal treatment berkley heights nj
- #3 — advanced root canal specialists
- #3 — root canal east hanover nj
- #4 — root canal treatment springfield nj
- #4 — root canal summit nj
- #5 — root canal short hills nj
- #5 — root canal therapy livingston
- #5 — dental apicoectomy procedure
- #6 — Advanced root canal
- #6 — advanced endodontics Livingston
- #7 — endodontist surgery in madison
- #7 — endodontist in madison
- #7 — what does an endodontist do
Business Impact
The campaign delivered growth across visibility, traffic, engagement, and lead generation.
Organic users grew 32.35% while form submissions grew slightly faster at 33.33%, suggesting that traffic gains were accompanied by stronger conversion activity.
At the same time, first-page rankings across numerous surrounding New Jersey communities expanded Liv Endodontics’ reach beyond a single local market.
Key Outcomes:
- +32.35% organic user growth
- 2,692 organic users
- +32.15% organic new user growth
- 2,598 organic new users
- +26.49% organic session growth
- 3,214 organic sessions
- +33.33% form submission growth
- 24 form submissions
- 28 phone call button clicks
- 150 SEO backlinks created
- AI Visibility Score of 20
- 51 AI mentions
- 77 AI cited pages
Key Growth Constraint
The current campaign does not have access to publish new blog content or create new pages on the website.
This limits the ability to target additional informational, treatment-specific, and location-based keywords. Restoring publishing access would create a significant opportunity to expand topical authority and capture additional organic and AI-search visibility.
Recommended Next Steps
- Restore publishing access so new blogs, treatment pages, and location-focused landing pages can be added and optimized.
- Continue high-quality backlink acquisition to strengthen authority and protect competitive rankings.
- Expand structured data and entity signals to improve eligibility for AI citations and rich search experiences.
- Build on strong root canal rankings with additional content around retreatment, cracked teeth, apicoectomy, emergency endodontic care, and patient questions.
- Continue tracking form submissions and phone-call actions to connect ranking gains with patient acquisition outcomes.
Liv Endodontics’ SEO campaign delivered 32.35% organic user growth, 32.15% growth in new users, 26.49% growth in organic sessions, and a 33.33% increase in form submissions.
The campaign also generated 28 phone-call button clicks, created 150 SEO backlinks, achieved multiple #1–#3 non-branded rankings, and established measurable visibility across leading AI-search platforms.