SEO Strategy & Results:
Lee’s Heating and Air Conditioning is a trusted HVAC service provider specializing in AC installation, repair, and maintenance in Salt Lake City, Utah. The business approached us to improve its online visibility, generate organic traffic, and increase calls and actions through effective SEO strategies.
Objectives
- Increase Website Traffic: Drive more organic traffic to the website through targeted SEO efforts.
- Boost Local Visibility: Rank higher in Google Search and Maps for non-branded, location-specific keywords.
- Increase Engagement: Generate more inquiries and actions (calls and website clicks) from prospective customers.
- Enhance User Experience: Showcase services effectively through well-optimized listings and photos.
Strategy Implemented
1. Local SEO Optimization
To dominate local search, we implemented strategies to improve Lee’s visibility on Google Search and Maps:
- Claimed and fully optimized the Google Business Profile with detailed service descriptions, business hours, and high-quality photos.
- Encouraged customer reviews to increase trust and improve local ranking factors.
- Targeted Salt Lake City-specific keywords in business descriptions, blog posts, and metadata.
2. On-Page SEO
We enhanced the website’s performance and content using:
- Service-Specific Pages: Created and optimized pages for “AC Installation,” “AC Repair,” and “AC Tune-Up” services with Salt Lake City location references.
- Meta Tags Optimization: Updated title tags, meta descriptions, and headers with primary keywords and location-specific phrases.
- Content Upgrades: Published informative blogs and FAQs addressing common HVAC concerns and seasonal tips.
3. Photo Optimization
- Uploaded 6.51K business photos, showcasing before-and-after results of repairs, new installations, and the team in action.
- These photos were optimized with descriptive alt text and captions, contributing to better engagement and visibility on search engines.
4. Link Building & Technical SEO
- Built high-quality backlinks through local directories, outreach, and local events.
- Optimized page loading speed and mobile responsiveness.
- Implemented schema markup for local businesses, enabling rich snippets for services offered.
Results Achieved
Performance Metrics
- Total Searches: 12,555
- Listings on Search: 7,430
- Listings on Map: 1,010
Google Maps listings accounted for 1,010 views, showing substantial local engagement.
Engagement & Lead Generation
- Total Calls: 67
- Total Actions (Website clicks, direction requests): 169
- Business Photos Views: 6,510
Generated 67 direct calls from search results, indicating stronger customer engagement and increased interest in services.
Keyword Ranking Performance
Our team conducted comprehensive keyword research to identify high-volume, non-branded keywords relevant to HVAC services in Salt Lake City.
High Ranking Keywords (Top 10)
- Rank 5: Central air repair Salt Lake City, Air conditioning service Salt Lake City UT
- Rank 6: AC tune up Salt Lake City, Air conditioning Salt Lake City UT
- Rank 7: Air conditioning installation Salt Lake City UT
Improved Keywords (Ranks 11–18)
- Rank 11: Air conditioner repair Salt Lake City UT, Air conditioning repair Salt Lake City
- Rank 18: Air conditioning contractors Salt Lake City
