Lead Generation Strategy & Results:
HP Red is a real estate investment and property solutions company focused on helping investors, property owners, and businesses identify profitable real estate opportunities. The company provides strategic guidance, investment expertise, and property-focused solutions designed to help clients maximize value and long-term growth.
The objective of this Google Ads campaign was to generate qualified leads, increase phone inquiries, and connect with individuals actively searching for real estate investment and property-related services.
The Challenge
The real estate and investment market is highly competitive, with potential clients often comparing multiple providers before making contact.
The campaign needed to:
- Generate high-quality leads
- Increase phone call inquiries
- Improve online visibility
- Reach motivated prospects actively searching for services
- Maintain cost-efficient lead acquisition
Strategy
To maximize lead generation, we implemented a combination of Search and Performance Max campaigns.
Search Campaign
The Search campaign targeted users actively searching for:
- Real estate investment opportunities
- Property investment services
- Real estate consulting
- Property acquisition solutions
- Investment-related property services
These users demonstrated strong intent and were actively researching solutions.
Performance Max Campaign
Performance Max expanded visibility across:
- Google Search
- YouTube
- Display Network
- Gmail
- Discover
- Google Maps
This helped HP Red reach potential clients at multiple stages of the decision-making process.
Campaign Results (January 1 – June 16, 2026)
Overall Account Performance
The Google Ads account generated strong lead volume and engagement while maintaining efficient advertising costs.
Total Results
- 53,859 impressions
- 1,420 clicks
- 79 conversions
- 104 total conversion actions
- 66 phone calls
- $3,625.75 ad spend
- $2.55 average CPC
- 41.53% engaged session rate
These results created a steady flow of qualified prospects and consultation opportunities.
Search Campaign Performance
The Search campaign served as the primary lead-generation channel.
Results
- 8,423 impressions
- 650 clicks
- 60 conversions
- 78 total conversion actions
- 63 phone calls
- 7.72% CTR
- $4.86 average CPC
Highlights
The Search campaign generated:
- Over 75% of total conversions
- 63 phone call inquiries
- Strong engagement from high-intent users
- The highest conversion volume in the account
The impressive 7.72% click-through rate demonstrated strong alignment between search intent and ad messaging.
Performance Max Campaign Performance
Performance Max expanded reach and supported additional lead generation.
Results
- 45,436 impressions
- 770 clicks
- 19 conversions
- 26 total conversion actions
- 3 phone calls
- 1.69% CTR
- $0.60 average CPC
Highlights
Performance Max delivered:
- More than 45,000 impressions
- Cost-efficient traffic acquisition
- Additional conversion opportunities
- Expanded brand awareness
The campaign maintained an exceptionally low CPC while helping HP Red reach new audiences across Google’s network.
Lead Generation Impact
Phone calls were one of the strongest indicators of campaign success.
Key Results
- 79 conversions
- 66 phone call leads
- 104 total conversion actions
- 1,420 website visits
For a real estate-focused business, these inquiries represented valuable opportunities to connect with motivated prospects and generate new business.
Why the Campaign Worked
High-Intent Search Traffic
The Search campaign focused on users actively looking for property and investment-related solutions.
This ensured advertising spend was directed toward prospects already interested in taking action.
Cost-Efficient Performance Max Reach
Performance Max helped expand visibility while maintaining a very low cost per click.
This allowed HP Red to increase exposure without significantly increasing acquisition costs.
Strong Lead-Focused Strategy
The combination of Search and Performance Max created a balanced approach that:
- Captured immediate demand
- Increased brand visibility
- Generated qualified inquiries
- Supported long-term growth
Business Impact
The Google Ads strategy helped HP Red strengthen its online presence and consistently generate new opportunities.
Key Outcomes
- More than 53,000 impressions
- Over 1,400 website visits
- 79 conversions
- 66 phone call inquiries
- Strong engagement from qualified prospects
- Efficient lead generation at scale
The Search campaign drove the majority of conversions, while Performance Max supported awareness and audience expansion.
Through a targeted Google Ads strategy, HP Red successfully increased visibility, generated qualified leads, and drove valuable phone inquiries. By combining high-intent Search campaigns with the broad reach of Performance Max, the business was able to connect with motivated prospects and create a reliable pipeline of opportunities.
The campaign demonstrates how a well-structured Google Ads strategy can help real estate and investment-focused businesses generate measurable growth through efficient lead acquisition and strong audience targeting.