Lead Generation Strategy & Results:
US Hail Group partnered with our team to generate qualified leads through Meta Ads by combining website lead campaigns with call-focused campaigns. Through localized targeting, optimized creatives, and continuous campaign optimization, the account generated 162 website leads and 64 qualified phone calls from customers actively searching for auto hail repair services.
The campaigns focused on reaching vehicle owners in hail-affected areas who needed fast, professional Paintless Dent Repair (PDR) and insurance claim assistance.
Brand Visibility & Traffic Growth
Impressions
Meta Ads generated 624,872 impressions, significantly increasing brand visibility across multiple service markets.
Reach
The campaigns reached 188,706 people, keeping US Hail Group visible to thousands of potential customers throughout the campaign period.
Advertising Spend
Total investment reached $11,158.37, supporting scalable lead generation across multiple locations.
Lead Generation Performance
Website Leads
The lead generation campaigns produced 162 qualified website leads from users requesting inspections and repair estimates.
Qualified Phone Calls
Call campaigns generated 64 phone calls lasting at least 20 seconds, representing high-intent prospects seeking immediate hail repair assistance.
Campaign Strategy & Optimization
The Meta Ads strategy focused on localized campaigns across multiple hail-affected markets, including Bedford Heights (OH), Kankakee (IL), Madison (WI), Saint Paul (MN), Denver (CO), Orlando (FL), and Salt Lake City (UT).
Website lead campaigns targeted users looking for repair estimates, while dedicated call campaigns encouraged prospects to contact the business directly. Creative testing featured before-and-after repair images, Paintless Dent Repair messaging, insurance claim assistance, and free inspection offers to maximize engagement.
Budgets were continuously optimized toward the highest-performing locations and campaign objectives, allowing Meta’s algorithm to deliver ads to users most likely to submit a lead or make a phone call.
Business Impact
Key Outcomes
- 162 website leads
- 64 qualified phone calls
- 624,872 impressions
- 188,706 people reached
- $11,158.37 total ad spend
- Multiple high-performing localized campaigns across key U.S. markets
The combination of website lead campaigns, call campaigns, localized targeting, and continuous optimization created a scalable customer acquisition system for US Hail Group.
Through a strategic Meta Ads approach, US Hail Group successfully increased qualified website inquiries and phone calls while expanding its presence across multiple hail repair markets. By combining localized targeting, conversion-focused creatives, and ongoing optimization, the business established a reliable lead generation system capable of driving consistent growth and attracting customers in need of professional auto hail repair services.