Local Strategy & Results:
Earwood Dentistry partnered with our team to generate more qualified patient inquiries through Google Ads. By restructuring the account and implementing conversion-focused optimizations, the campaigns increased conversions by 126.24% while reducing the cost per conversion by 57.40%.
Following our account takeover in July 2024, we focused on improving campaign relevance, increasing lead quality, and maximizing advertising efficiency to drive sustainable patient growth.
Strategy & Account Optimization
Account Audit
We conducted a comprehensive audit to identify inefficiencies and uncover opportunities for growth.
Keyword Optimization
Campaigns were restructured around high-performing keywords while eliminating underperforming search terms to improve targeting.
Ad Copy Improvements
Ad messaging was rewritten to better align with patient search intent, emphasizing the clinic’s personalized dental care and strong value propositions.
Landing Page Optimization
Landing pages were aligned with ad messaging to create a seamless user experience and improve conversion rates.
Campaign Execution
Campaigns were organized into tightly themed ad groups, while bidding strategies were optimized using Target CPA to improve efficiency and maximize return on ad spend.
Dynamic keyword insertion, stronger calls-to-action, improved landing pages, and comprehensive conversion tracking enabled continuous optimization based on real campaign data.
Results
The Google Ads strategy significantly improved campaign performance and patient acquisition.
Key Outcomes
- 126.24% increase in conversions
- 57.40% decrease in cost per conversion
- Improved keyword targeting
- More relevant ad messaging
- Enhanced landing page experience
- Better conversion tracking and optimization
Through a strategic Google Ads optimization process, Earwood Dentistry significantly increased patient inquiries while lowering acquisition costs. The combination of improved targeting, optimized ad copy, and conversion-focused campaign management created a scalable foundation for continued growth.
