Lead Generation Strategy & Results:
Digital Drew SEM partnered with our team to generate high-quality B2B leads through Google Ads. By combining high-intent Search campaigns with Performance Max and leveraging HubSpot CRM with offline conversion tracking, the account generated 58 qualified leads at an average Cost Per Qualified Lead of $215.77.
Rather than optimizing for website form submissions alone, the campaigns focused on attracting businesses actively searching for digital marketing services and measuring the leads that progressed through the sales pipeline.
Visibility & Traffic Growth
- Impressions: Google Ads generated 104,795 impressions, increasing visibility across competitive Google Ads, PPC, SEO, and digital marketing searches.
- Website Clicks: The campaigns drove 1,999 qualified website visits from business owners and decision-makers researching marketing agencies.
- CTR: The account achieved a 1.91% CTR, while the Search campaign delivered a strong 3.47% CTR, demonstrating excellent keyword relevance and ad messaging.
- Average CPC: The campaigns maintained a competitive $6.26 average CPC, efficiently acquiring qualified B2B traffic.
Qualified Lead Performance
Qualified Leads: Google Ads generated 58 qualified leads, measured using HubSpot CRM and offline conversion tracking to ensure optimization focused on real sales opportunities rather than simple form submissions.
Cost Per Qualified Lead: With a total ad spend of $12,514.86, the campaigns achieved an average Cost Per Qualified Lead of $215.77, delivering measurable business opportunities in a competitive B2B market.
Campaign Strategy & Optimization
The strategy combined Search and Performance Max campaigns to capture businesses actively looking for digital marketing services.
The Search campaign generated the majority of qualified leads by targeting high-intent keywords related to Google Ads management, PPC, SEO, and paid media services.
Performance Max expanded reach across Google’s advertising ecosystem, helping identify additional qualified prospects.
Campaign performance was continuously optimized using keyword refinement, audience targeting, bidding strategies, ad copy testing, landing page improvements, and HubSpot offline conversion data, allowing Google Ads to optimize toward leads that demonstrated real sales potential.
Business Impact
By integrating Google Ads with HubSpot CRM and offline conversion tracking, Digital Drew SEM gained greater visibility into lead quality and campaign performance beyond standard website conversions.
Key Outcomes:
- 104,795 impressions
- 1,999 website clicks
- 58 qualified leads
- $215.77 Cost Per Qualified Lead
- 3.47% Search CTR
- $6.26 average CPC
The combination of high-intent Search campaigns, Performance Max, and offline conversion tracking created a scalable lead generation system focused on delivering qualified business opportunities rather than simply increasing lead volume.
Through a data-driven Google Ads strategy supported by HubSpot CRM and offline conversion tracking, Digital Drew SEM successfully generated qualified leads while improving campaign optimization and lead quality.
By measuring real sales opportunities instead of basic website conversions, the business built a more effective and scalable client acquisition system that supports long-term growth.