Ecommerce Strategy & Results:
Bykski US is a leading supplier of custom PC water-cooling components, offering GPU water blocks, CPU water blocks, radiators, pumps, reservoirs, fittings, tubing, and complete liquid cooling solutions for PC enthusiasts, gamers, overclockers, and professional workstation builders.
The objective of this Google Ads campaign was to increase online sales, attract high-intent buyers, and scale revenue while maintaining cost-efficient customer acquisition across the United States.
The Challenge
The custom water-cooling market is highly specialized and competitive.
Customers often spend significant time researching compatibility, performance, and cooling solutions before making a purchase.
The campaign needed to:
- Drive qualified ecommerce traffic
- Increase online sales revenue
- Reach PC enthusiasts and builders
- Promote thousands of specialized cooling products
- Scale conversions while maintaining profitability
Strategy
To maximize performance, we implemented a two-campaign Google Ads structure.
Search Campaign
The Search campaign focused on high-intent buyers actively searching for products such as:
- GPU water blocks
- CPU water blocks
- Custom liquid cooling kits
- PC cooling accessories
- Water-cooling components
These users were already in the buying phase and actively comparing products.
Performance Max Campaign
Performance Max expanded visibility across:
- Google Search
- YouTube
- Display Network
- Gmail
- Discover
- Google Shopping
This allowed Bykski US to showcase products across Google’s entire ecosystem and capture additional demand beyond traditional search traffic.
Campaign Results (January 1 – June 16, 2026)
Overall Account Performance
The Google Ads account delivered exceptional reach, traffic, and revenue growth.
Total Results
- 2,169,116 impressions
- 31,649 clicks
- 432 conversions
- 201,312 total conversion value
- $41,342.35 ad spend
- $1.31 average CPC
- 63.71% engaged session rate
The campaign successfully generated high-value traffic while maintaining an efficient cost-per-click for a specialized ecommerce market.
Search Campaign Performance
The Search campaign captured users with strong purchase intent.
Results
- 62,661 impressions
- 7,307 clicks
- 137.48 conversions
- Conversion value: 51,361.06
- $12,512.02 spend
- 11.66% CTR
- $1.71 average CPC
Highlights
The Search campaign achieved an outstanding 11.66% click-through rate, indicating highly relevant ads and strong keyword targeting.
Users actively searching for custom water-cooling products engaged with the ads at a high rate, resulting in valuable ecommerce conversions and strong return potential.
Performance Max Campaign Performance
Performance Max served as the primary growth engine for the account.
Results
- 2,106,455 impressions
- 24,342 clicks
- 294.60 conversions
- Conversion value: 82,917.61
- 138,655 total conversion value
- $28,830.34 spend
- 1.16% CTR
Highlights
Performance Max generated:
- Over 97% of total impressions
- More than 24,000 clicks
- Nearly 295 conversions
The campaign significantly expanded product visibility and helped Bykski US reach customers throughout the buying journey.
By leveraging Google’s automation and audience signals, Performance Max identified new customer segments and increased revenue opportunities at scale.
Revenue Impact
One of the most significant achievements of the campaign was its contribution to overall ecommerce revenue.
Revenue Metrics
- $134,278.67 conversion value generated
- 432 conversions recorded
- 31,649 website visits
- More than 2.1 million impressions
The account successfully connected highly targeted buyers with products specifically designed for custom PC water-cooling builds.
Why the Campaign Worked
High-Intent Search Targeting
The Search campaign focused on users actively looking for specific cooling products and upgrades.
This ensured advertising spend was directed toward buyers with strong purchase intent.
Massive Product Visibility
Performance Max enabled Bykski US to display products across multiple Google properties, dramatically increasing reach and brand awareness.
Specialized Product Offering
Bykski offers one of the industry’s largest selections of custom water-cooling products, including:
- GPU water blocks
- CPU water blocks
- Reservoirs
- Pumps
- Radiators
- Fittings and accessories
- Complete cooling solutions
This extensive product catalog allowed campaigns to target a wide range of enthusiast and professional buyers.
Business Impact
The Google Ads strategy helped Bykski US strengthen its position within the custom PC cooling market.
Key Outcomes
- Over 2.16 million impressions
- More than 31,600 website visits
- 432 conversions
- Over $134,000 in conversion value
- Strong engagement from highly qualified buyers
- Scalable ecommerce growth through automation and search intent targeting
The combination of Search and Performance Max campaigns created a balanced strategy that captured both immediate purchase demand and broader market opportunities.
Through a data-driven Google Ads strategy, Bykski US successfully expanded its online reach, increased qualified traffic, and generated substantial ecommerce revenue. By combining highly targeted Search campaigns with the scale of Performance Max, the business was able to connect with PC enthusiasts, gamers, and professional builders actively seeking advanced liquid-cooling solutions. The result was significant growth in visibility, conversions, and revenue across a highly competitive niche market.