3 West Club

The Challenge

3 West Club needed a Google Ads strategy that could simultaneously promote multiple revenue streams:

• Hotel room bookings
• Wedding and event venue inquiries
• Corporate meeting reservations
• Restaurant and dining traffic
• Direct phone call leads

Because each service attracts a different audience, a one-size-fits-all advertising approach would not deliver optimal results.

Our Strategy

We created a segmented Google Ads structure consisting of:

• Hotel Search Campaign
• Event Venue Search Campaign
• Restaurant Search Campaign
• Restaurant and dining traffic
• Performance Max Campaign

This allowed us to tailor messaging, keywords, and bidding strategies to specific customer intents while maximizing visibility across Google’s advertising network.

Campaign Results (January 1 – June 16, 2026)

Account Performance

During the campaign period, Google Ads generated:

• 2,049,226 impressions
• 15,661 clicks
• 2,652 conversions
• 3,221 total conversions
• 1,287 phone calls
• $15,009.60 ad spend
• $0.96 average CPC

The account achieved strong visibility throughout New York City’s highly competitive hospitality and event market while maintaining a cost-efficient cost per click.

Hotel Campaign Performance

The Hotel Search Campaign was one of the strongest performers in the account.

Results

• 122,244 impressions
• 4,969 clicks
• 721.75 conversions
• 879 phone calls
• 4.06% CTR
• $1.00 average CPC

Impact

By targeting travelers searching for accommodations near Rockefeller Center and Midtown Manhattan, the campaign generated a high volume of qualified booking inquiries and direct calls.

The campaign’s strong conversion rate demonstrated the value of targeting users with clear booking intent.

Event Venue Campaign Performance

3 West Club is known for hosting weddings, galas, corporate meetings, and private events. The Event Search Campaign focused on capturing users actively searching for event venues in New York City.

Results

• 51,303 impressions
• 2,593 clicks
• 422.06 conversions
• 136 phone calls
• 5.05% CTR

Impact

This campaign achieved the highest click-through rate in the account, indicating exceptionally strong audience relevance and ad engagement.

The campaign consistently generated venue inquiries from users searching for wedding venues, corporate meeting spaces, and private event locations in Manhattan.

Restaurant Campaign Performance

The Restaurant Search Campaign focused on attracting local diners and visitors searching for dining options in Midtown Manhattan.

Results

• 512,981 impressions
• 5,979 clicks
• 185.90 conversions
• 262 phone calls
• $0.43 average CPC

Impact

The campaign delivered substantial brand exposure and traffic at an extremely efficient cost.

Its low CPC enabled the business to maintain strong visibility while supporting phone calls and dining-related inquiries.

Performance Max Campaign Performance

Performance Max was used to expand reach across:

• Google Search
• Display Network
• YouTube
• Google Maps
• Discover
• Gmail

Results

• 1,362,698 impressions
• 2,120 clicks
• 1,322.68 conversions
• 1,343 total conversions
• $2,148.70 spend

Impact

Performance Max became the highest-converting campaign in the account.

The campaign successfully identified new audiences and generated conversions across multiple Google properties, helping 3 West Club reach customers beyond traditional search traffic.

Why the Campaign Worked

Several factors contributed to the success of the account:

Audience Segmentation

Each business offering had its own dedicated campaign, allowing us to:

• Match ads to user intent
• Improve Quality Scores
• Increase conversion rates
• Control budget allocation more effectively

Conversion-Focused Optimization

We continuously optimized:

• Search terms
• Ad copy
• Bidding strategies
• Audience signals
• Conversion tracking

This ensured budget was consistently directed toward high-performing traffic.

Multi-Channel Visibility

By combining Search and Performance Max campaigns, 3 West Club maintained visibility throughout the customer journey—from initial research to final booking or inquiry.

Business Impact

The Google Ads strategy helped position 3 West Club as a leading hospitality and event destination in Midtown Manhattan.

Key Outcomes

• Over 2 million ad impressions
• More than 15,600 website visits
• Over 2,650 conversions
• More than 1,280 phone call leads
• Strong growth across hotel, event, and restaurant services

The combination of highly targeted Search campaigns and a scalable Performance Max strategy enabled 3 West Club to generate consistent, high-quality leads while maintaining cost efficiency.