How to Apply for Google Ad Grants: A Step-by-Step Guide

Google ad Grants

The Google Ad Grant is a program that provides up to 10,000 dollars in ad credit each month to qualified NGOs. With the award, your organization will be able to put sponsored advertising in Google search results at no cost. This assists in directing prospective readers to some of the most important pages.

Whatever your association’s requirements or objectives are, there are methods to take advantage of the Google Ad Grant’s capabilities. You should, nevertheless, be cautious to comply with Google’s laws and practices, or you fear losing your account. Don’t panic if this occurs; with expert assistance, a suspended account may frequently be restored.

Let’s take a glance at all of the processes in the application procedure in further detail!

Step 1: Log in to your Google Account for Nonprofits.

Logging into your Google for Nonprofits profile, or creating one if you have not already, is the initial step in your submission. Countless organizations currently use this package of tools and services to enhance their websites and prosper, so don’t think of it as simply another box to check off on your way to the Ad Grant; these services may make your work simpler and assist your organization in expanding.

You’ll be enabled to use Google Workstation for Nonprofits, Google Earth and Maps, and the YouTube Nonprofit Program in addition to advertisements, thanks to Google for Nonprofits.

Don’t panic if you haven’t yet configured Google for Nonprofits. It’s simple to register for and quite useful, and if you qualify for Google Ad Grants, you’ll also be qualified for this.

Ensure that you have your Employer Identification Number (EIN), home address, and phone numbers handy whenever you register.

After requesting a Google For Nonprofits account and filling out the required details, you would be requested to validate your nonprofit position with Google, which would be performed using, a third-party service.

Step 2: Check Third-Parties Nonprofit Position

There is much reputable worldwide organization that offers technological and technical assistance to other NGOs and verify your nonprofit status.

They could assist your organization to locate free or concessionary software that might provide you with an advantage, in addition to becoming another step on the road to the Ad Grant. Tech heavyweights such as Zoom, Microsoft and Adobe, among others, are some of the corporates that offer service or software packages using third party services.

You can create a third-party account simultaneously as your Google for Nonprofits application, but you’ll require third-party validation to be approved into the program.

The third-party will produce a digital certificate that you may transmit to Google for Nonprofits after the validation process is completed.

You must be enabled to utilize your available data to authenticate with Google straight immediately if you previously have a subscription with a third-party provider. Determine who is the account’s Administrator, and they would get an email containing the information you’ll need to confirm your charity status.

If your Administrator has departed the company, you would get an email with the details you want in fifteen days, and Administrator privileges will be transferred to you. You’ll be able to get the proof you require this way.

Now that you’ve finished your authentication and filled out the Google For Nonprofits form, you should have everything you need to see if you’ve been authorised for Google for Nonprofits. For these two firms, the application acceptance process takes between two to fourteen days, but it might take up to 30 days if you have to put it on hold while Administrator rights are transferred to a new user.

Step 3: Get Your Website Ready to Apply for a Google Grant

Your website is also an important part of your Ad Google Grant application. Before accepting your request, Google looks for a set of prerequisites, but going above and above can assist you in getting the most out of the Google Ad Grant. The following pointers can help you create your site Google-friendly and more successful!

Google Analytics should be installed.

Google Analytics is an excellent tool for gathering information about your website. The Google Ad Grant necessitates the installation of Google Analytics on your site to measure the performance of your advertisements, but it also includes a slew of additional benefits, including:

  • The capacity to set and track objectives. A guest to your website might apply to volunteer, give to your charity, or fill out a survey, for example. You can check how frequently these goals are met using Google Analytics, as well as which sections on your website are assisting you in achieving them.
  • A look at your website’s traffic. You’ll be able to monitor the performance of your website instantaneously. You may also examine how web traffic has changed over time by comparing historical and contemporary data.
  • An analysis of a website’s effectiveness. See how long your visitors stay on your website on aggregate, which sections they browse, and other important data.

To begin using Google Analytics, you must first create a free account and link it to a property, which would be your application or website. This would inform Google what to monitor, but it would not allow Google to start monitoring by itself.

Then, on each page that you intend Google Analytics to monitor, paste the tracking code from Google. This could be accomplished by pasting the code into the HTML of your website’s, but your website’s framework, such as SquareSpace or WordPress, may provide an easier mechanism for doing so that you may discover in their plugins or application areas.

You’ll be able to develop, measure, and view productivity like never before when Google Analytics is incorporated into your website!

Include a declaration of your nonprofit status as well as your EIN.

Google is well aware that your EIN is the key to accessing the nonprofit sector. Including your EIN on the pages of your website tells Google that you’re a nonprofit, which helps you get higher results.

You don’t have to be concerned about the security of your company because showing your EIN publicly poses no security risks. It can’t be utilized to your detriment. If anything, presenting it helps to establish your credibility by demonstrating to users who may be keen on giving that you are a 501(c) (3) charity.

Make your website seem good.

Another element to accomplishment is ensuring that Google and your visitors could simply browse and enjoy your website’s design. Mentioned below are some important areas where you might improve the appearance of your website:

Content. Google requires you to be enabled to view and comprehend the material on your website. These pages are referred to as Promotable Pages. These must be 300-word pages or articles with a single, well-defined topic related to your organization’s aims. The greatest pages to promote will have a meaningful Call to Action for readers to do, like contributing or helping.

Loading Time: The time it takes for a page to load is called the loading time. Both desktop and mobile users must be able to navigate your site easily. If you have too many of them, your page may load slowly, causing viewers to leave.

Step 4: Create an account for your Google Grants application.

You would be enabled to fill out your application and finish the concluding steps of part one after you got all of these pieces in place. Parts of this procedure can be walked through with the aid of Google. As you go, there would be advice built-in, as well as mandatory training as well as an opinion poll that you must complete. It may take a week or longer for your form to be accepted after it has been submitted.

If everything meets their requirements, you’ll get an email authorizing you to continue to the next step in the application procedure!

And, that’s about it!


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