Fishman’s Fabrics

Executive Summary

The campaigns established strong visibility across Google, generating 674,000+ impressions and 19,587 clicks at a 2.91% CTR and $0.46 average CPC, from $9,069+ in total ad spend.

Generating conversions and customer inquiries remained a primary focus of the account. The campaigns generated 791.59 conversions and 341 phone calls at an $11.46 average cost per conversion, with $52,531.43 in reported conversion value. The Search campaign delivered 443.34 conversions at just $2.60 per conversion, while Performance Max generated $42,700.50 of the reported conversion value.

Performance at a Glance

What Drove the Result

The Google Ads strategy focused on capturing high-intent shoppers while expanding visibility across Google’s advertising network.

• Search campaigns were used to capture customers actively looking for fabric stores, upholstery fabrics and specialty textiles.
• Targeting focused on relevant, high-intent searches with stronger potential to generate website conversions and inquiries.
• Performance Max campaigns were leveraged to expand product visibility across Google’s advertising placements.
• Keywords, search terms, bidding and campaign performance were monitored to identify optimization opportunities.
• Ad messaging was aligned with relevant fabric categories and customer shopping intent.
• Conversion efficiency was improved while maintaining cost-effective website traffic.
• Conversions and customer inquiries were prioritized while cost per conversion and conversion value were monitored.

Visibility & Traffic Growth

The campaigns established strong visibility across Google, bringing thousands of potential customers to the website and increasing exposure for Fishman’s Fabrics’ extensive product collections.

• 674,000+ impressions
• 19,587 clicks
• 2.91% CTR
• $0.46 average CPC
• $9,069+ total ad spend

This allowed Fishman’s Fabrics to consistently appear in front of customers researching and shopping for upholstery fabrics, apparel textiles and specialty materials.

Search vs Performance Max

The Performance Max campaign was the primary driver of conversion value, generating 348.25 conversions and 128 phone calls from approximately $7,916 in spend, with a $22.73 cost per conversion and $42,700.50 in reported conversion value. The Search campaign delivered 443.34 conversions and 213 phone calls from approximately $1,152 in spend, achieving an 11.68% CTR and $2.60 cost per conversion.

Together, both campaigns helped Fishman’s Fabrics capture existing search demand while expanding its reach to additional potential customers.

Conversions & Business Impact

Google Ads provided Fishman’s Fabrics with a measurable advertising channel for reaching customers interested in purchasing fabrics and exploring specialty textile collections. The campaigns generated 791.59 conversions and 341 phone calls, alongside more than 19,500 website clicks, creating opportunities for online purchases and direct customer inquiries.

Phone calls provided an additional opportunity for customers to connect directly with the business. Search campaigns delivered conversions at a particularly low cost, while Performance Max contributed broader visibility and the majority of reported conversion value. With over $52,500 in reported conversion value, Google Ads demonstrated its ability to support measurable customer acquisition and ecommerce activity.

Case Study Takeaways

• Google Ads generated 791.59 conversions and 341 phone calls from July through October 2026, at an $11.46 average cost per conversion.
• The campaigns produced $52,531.43 in reported conversion value from $9,069+ in ad spend.
• Search delivered 443.34 conversions and 213 phone calls at just $2.60 per conversion, with an 11.68% CTR.
• Performance Max generated $42,700.50 of the reported conversion value and the majority of impressions and clicks.
• 674,000+ impressions and 19,587 clicks at a $0.46 average CPC kept Fishman’s Fabrics in front of active fabric shoppers.