Lumiere Children’s Therapy

Executive Summary

The campaigns established strong visibility across Google, generating 128,641 impressions and 2,378 clicks at a 1.85% CTR and $3.54 average CPC, from $8,406+ in total campaign spend.

Lead generation remained the primary focus of the account. The campaigns generated 71 conversions, 303 phone calls and 168 all conversions, at a $120.19 average cost per conversion for the account. The Search campaign was the primary conversion driver, with 54.99 conversions and 214 phone calls at a $103.95 cost per conversion, while Performance Max contributed an additional 16 conversions and 89 phone calls.

Performance at a Glance

What Drove the Result

The Google Ads strategy focused on capturing high-intent searches from parents seeking pediatric therapy services while expanding the account’s overall reach.

• Search campaigns were used to reach parents actively looking for speech therapy, occupational therapy, physical therapy and other pediatric services.
• Targeting focused on relevant, high-intent searches with stronger potential to generate inquiries.
• Keywords, search terms, bidding and campaign performance were continuously monitored to identify optimization opportunities.
• Ad messaging was refined to align with parents’ needs and relevant therapy services.
• Performance Max was used alongside Search to expand visibility and identify additional conversion opportunities.
• Website conversions and phone inquiries were prioritized while advertising costs and campaign efficiency were monitored.

Visibility & Traffic Growth

The campaigns established strong visibility across Google, connecting Lumiere Child with families researching therapy services and support for their children.

• 128,641 impressions
• 2,378 clicks
• 1.85% CTR
• $3.54 average CPC
• $8,406+ total campaign spend

This allowed Lumiere Child to reach potential clients actively researching pediatric therapy services while expanding its visibility across Google’s advertising network.

Search vs Performance Max

The Search campaign remained the primary conversion driver, generating 54.99 conversions and 214 phone calls from approximately $5,716 in spend, with a 3.68% CTR and $103.95 cost per conversion. Performance Max contributed an additional 16 conversions and 89 phone calls, helping Lumiere Child expand its reach beyond traditional Search advertising.

Lead Generation & Business Impact

Lead generation remained the primary focus of the account, with campaigns designed to encourage website inquiries and direct phone engagement. The campaigns generated 71 conversions, 303 phone calls and 168 all conversions, at a $120.19 average cost per conversion for the account.

Phone calls were a significant engagement channel, showing that Google Ads encouraged families to move beyond website visits and contact Lumiere Child directly about therapy services. Search campaigns delivered the majority of tracked conversions at a lower cost per conversion, while Performance Max supported broader reach and additional inquiries.

Case Study Takeaways

• Google Ads generated 71 conversions and 303 phone calls from July through October 2026, at a $120.19 average cost per conversion.
• The campaigns delivered 128,641 impressions and 2,378 clicks at a 1.85% CTR and $3.54 average CPC.
• Search was the primary conversion driver, with 54.99 conversions and 214 phone calls at a 3.68% CTR and $103.95 cost per conversion.
• Performance Max added 16 conversions and 89 phone calls, expanding reach beyond traditional Search advertising.
• 303 phone calls show families moving beyond website visits to contact Lumiere Child directly about therapy services.
• Ongoing monitoring of keywords, search terms, bidding and ad messaging provides a foundation for continued lead generation and growth.