Elizo

The Challenge

ELIZO was already sending promotional emails through Shopify, but the existing campaigns were not translating into measurable attributed revenue.

The opportunity was not simply to send more email. It was to improve how campaigns were positioned, designed, merchandised, and executed so email could contribute more meaningfully to sales.

The existing approach leaned heavily on promotional offers, while the cold email database also contained duplicate and invalid contacts that needed to be cleaned before further outreach.

Before: Existing Email Approach

Previous campaigns included aggressive promotional mechanics such as 20% off, free gifts, and Buy One Get One Free offers.

The highlighted campaigns generated no attributed revenue, creating a clear need to improve the campaign strategy and creative execution.

What We Changed

Campaign Strategy: Built campaigns around seasonality, customer needs, and product use cases rather than relying only on discounts.

Creative Direction: Introduced stronger hero sections, clearer visual hierarchy, and more consistent ELIZO branding.

Product Merchandising: Improved product presentation and connected products more naturally to each campaign theme.

Calls to Action: Used clearer, more intentional CTA placement throughout the email journey.

Database Quality: Cleaned the cold email list by removing duplicate and invalid contacts, reducing wasted outreach and creating a cleaner foundation for future campaigns.

After: Revenue-Generating Campaigns

The redesigned campaigns combined stronger creative concepts with clearer product storytelling and customer relevance. Two highlighted campaigns generated $238.44 in attributed revenue combined.

Back to School Campaign: The campaign connected ELIZO products with a specific customer need: preparing for a new school year with functional, personalized leather essentials.

Open Rate: 30.98%

Click Rate: 1.47%

Conversion: 2.70%

Revenue: $107.94

Labor Day Campaign: The Labor Day campaign connected ELIZO’s craftsmanship and work-focused products with the occasion, creating a natural relationship between the holiday, the brand story, and the collection.

Open Rate: 24.6%

Click Rate: 1.10%

Conversion: 2.22%

Revenue: $130.50

Before vs. After

Campaign Approach: Offer-led promotions → Customer and occasion-led campaigns

Creative: Basic promotional layouts → Stronger hero creative and visual hierarchy

Merchandising: Simple product presentation → Products tied to campaign context and use cases

CTA Strategy: Primarily offer-driven → Clearer and more intentional CTA placement

Highlighted Revenue: $0 attributed revenue → $238.44 attributed revenue

90-Day Performance

Messages Sent: 23.7K, representing a 295% increase.

Orders: 32 orders, representing a 113% increase.

Conversion Rate: 4.41%, representing a 17% decrease.

Click Rate: 2.46%, representing a 26% decrease.

The strongest commercial signal was order growth: ELIZO generated 32 orders during the 90-day period, representing a 113% increase.

Email activity also expanded significantly to 23.7K messages sent, up 295%. Click and conversion rates declined versus the comparison period as volume expanded, but the program still produced substantially more orders overall.

List Quality Improvements

Alongside campaign and design improvements, we cleaned ELIZO’s cold email database by removing duplicate and invalid contacts.

This reduced unnecessary outreach to unusable records and created a stronger data foundation for future email activity.

THE RESULT

From sending promotions to building a stronger revenue channel.

• 23.7K messages sent
• 32 orders
• +113% order growth
• 4.41% conversion rate

The two highlighted redesigned campaigns generated $238.44 in attributed revenue compared with $0 from the highlighted previous campaigns.