Ecommerce Strategy & Results:
Elizo delivered strong month-over-month growth in August 2026 across organic acquisition, eCommerce conversions and AI-assisted discovery. Organic users increased to 1,199 (+25.29%), new organic users reached 1,127 (+22.77%), and organic sessions rose to 1,344 (+27.64%). The growth translated into commercial outcomes: 49 add-to-cart actions (+19.51%), 10 purchases (+25%), and $551.72 in total revenue (+17.69%).
AI-powered search also contributed directly to the customer journey. AI Assistant traffic recorded 50 interactions, generating 3 add-to-cart actions and 2 purchases. At the same time, Elizo maintained an AI Visibility Score of 18/100 with 66 mentions, 534 citations and 283 cited pages, demonstrating a growing footprint across Google AI Mode, ChatGPT, Gemini and Google AI Overview.
Key Performance Results
Organic Users: Elizo recorded 1,199 organic users, representing a 25.29% increase compared with the previous month.
New Organic Users: New users from organic search increased to 1,127, up 22.77%.
Organic Sessions: Organic sessions increased to 1,344, representing 27.64% growth.
Add to Cart: The website recorded 49 add-to-cart actions, an increase of 19.51%.
Purchases: Elizo generated 10 purchases, representing a 25% increase.
Total Revenue: Organic performance contributed to $551.72 in total revenue, an increase of 17.69%.
Authority Score: Elizo maintained an Authority Score of 19.
AI Assistant Purchases: AI Assistant traffic generated 2 direct purchases.
SEO Strategy & Execution
The August campaign combined authority building, content expansion and high-intent publishing. A total of 150 high-quality SEO backlinks were created, 4 SEO-optimized blog posts were published, and existing website content was expanded and refined to improve crawlability, indexation, topical relevance and keyword coverage
Work Completed:
- Built 150 high-quality backlinks from authoritative and relevant websites to support rankings and domain credibility.
- Expanded and optimized existing website content to improve crawlability, indexation, and topical relevance.
- Published 4 SEO-focused blog posts targeting product and informational search intent.
- Continued product-focused optimization designed to strengthen visibility across both traditional search and AI-powered search experiences.
AI Search Performance
Elizo’s AI Visibility Score was 18/100 (Low), but the site showed a substantial citation footprint: 66 mentions, 534 citations and 283 cited pages. Distribution was led by Google AI Mode at 39.4% (26 mentions), followed by ChatGPT at 30.3% (20 mentions), Gemini at 22.7% (15 mentions), and Google AI Overview at 7.6% (5 mentions).
AI Platform Performance:
- Google AI Mode: 39.4% share with 26 mentions.
- ChatGPT: 30.3% share with 20 mentions.
- Gemini: 22.7% share with 15 mentions.
- Google AI Overview: 7.6% share with 5 mentions.
Keyword Visibility & Ranking Wins
Elizo held multiple first-page rankings for commercially relevant, non-branded leather product searches. The strongest positions included #1 for “antique leather desk pad” and #2 positions for “leather desk mat,” “leather bible cover with zipper,” “leather desk pad,” and “Leather Bible Case.” These rankings align closely with the product categories also surfacing in AI-powered search screenshots.
Top Ranking Keywords:
- #1 — antique leather desk pad
- #2 — leather desk mat
- #2 — leather bible cover with zipper
- #2 — leather desk pad
- #2 — Leather Bible Case
- #3 — mens leather toiletry bags
- #3 — genuine leather bible cover
- #3 — Leather Bible Cover
- #3 — leather bible covers
- #5 — leather desk pads
- #5 — Full grain leather desk pad
- #5 — mens leather long wallet
- #6 — leather desk mats
- #6 — desk leather mat
What the Results Demonstrate
- Organic growth is translating into measurable eCommerce outcomes, not only traffic gains.
- AI-powered discovery is already contributing directly to conversions, with 2 purchases attributed to AI Assistant traffic.
- Product-led SEO is creating overlap between classic organic rankings and AI-generated shopping/recommendation experiences.
- Broad AI citation coverage across 283 pages suggests strong crawlability and content discoverability, while the 18/100 visibility score leaves clear upside for stronger brand mentions and competitive share.
Recommended Next Steps
To build on the August performance, the next phase should focus on strengthening topical authority, improving internal content relationships, and increasing visibility across AI-powered search experiences.
- Strengthen internal linking between product pages, collections, buying guides, comparison content, and leather-care resources.
- Expand FAQs and answer-focused product content covering materials, sizing, laptop compatibility, care, personalization, shipping, returns, and warranties.
- Continue publishing buying guides and educational content around full-grain leather, professional bags, travel accessories, gift guides, and everyday carry use cases.