Ecommerce Strategy & Results:
Elizo partnered with our team to increase eCommerce sales through Meta Ads. By restructuring the account around conversion-focused campaigns and testing both standard creative ads and catalog campaigns, Meta Ads generated 124 website purchases while maintaining an average Cost Per Purchase of $51.52.
The strategy focused on reaching qualified shoppers across Facebook and Instagram while continuously testing creative formats, product-focused messaging, and campaign structures to identify the most efficient drivers of sales.
Visibility & Sales Growth
Impressions: Meta Ads generated 241,750 impressions, increasing Elizo’s visibility among relevant eCommerce audiences.
Reach: The campaigns reached 103,334 people, helping introduce the brand and its products to a larger pool of potential customers.
Advertising Spend: A total of $6,388.68 was invested across the active sales campaigns.
Purchase Performance
Website Purchases: The two primary sales campaigns generated 124 website purchases.
Average Cost Per Purchase: Based on total spend and purchases, the campaigns achieved an average $51.52 Cost Per Purchase.
The Standard Ads campaign was the strongest volume driver, generating 76 purchases at $50.91 per purchase.
The Catalog campaign contributed another 48 purchases at $52.49 per purchase, demonstrating that product-driven catalog advertising could efficiently complement standard creative campaigns.
Campaign Strategy & Optimization
The Meta Ads strategy combined Standard Sales Ads with Catalog Sales campaigns to capture purchase-ready customers across Facebook and Instagram.
Standard ads used product-focused creatives and messaging to introduce Elizo’s products and encourage direct purchases, while catalog campaigns dynamically showcased relevant products to shoppers based on their interests and interactions.
Continuous optimization focused on creative testing, audience refinement, campaign consolidation, budget allocation, retargeting, and purchase-event optimization to help Meta identify users most likely to convert.
Business Impact
The Meta Ads strategy helped Elizo establish a consistent eCommerce acquisition channel while maintaining similar acquisition costs across multiple campaign formats.
Key Outcomes:
- 124 website purchases
- $51.52 average Cost Per Purchase
- 241,750 impressions
- 103,334 people reached
- $6,388.68 total ad spend
- 76 purchases from Standard Ads
- 48 purchases from Catalog Ads
The balanced performance between standard creatives and catalog advertising provided multiple opportunities to scale purchases while reducing dependence on a single campaign format.
Through a conversion-focused Meta Ads strategy, Elizo generated 124 website purchases while maintaining an average acquisition cost of approximately $51.52 per purchase.
By combining Standard Sales campaigns with Catalog Ads and continuously optimizing creatives, audiences, and budgets, Elizo established a scalable framework for generating consistent eCommerce sales through Facebook and Instagram.