Ecommerce Strategy & Results:
Elizo partnered with our team to grow eCommerce sales through Google Ads. By combining Performance Max and Shopping campaigns, the account generated 345 conversions and $21,312.02 in conversion value from January 1 through September 6, 2026.
The strategy focused on increasing product visibility, reaching high-intent shoppers, and using Google’s shopping ecosystem to drive measurable online sales.
Visibility & Traffic Growth
Impressions: Google Ads generated 1,181,527 impressions, giving Elizo significant product exposure across Google.
Website Clicks: The account drove 15,481 clicks, bringing potential customers directly to Elizo’s online store.
CTR: The campaigns achieved an overall 1.31% CTR.
Average CPC: Traffic was generated at an efficient $0.82 average CPC, allowing the brand to reach shoppers at scale.
Revenue & Conversion Metrics
Conversions: Google Ads generated 345 conversions during the reporting period.
Conversion Value: The campaigns produced $21,312.02 in tracked conversion value.
Ad Spend: Total Google Ads investment was $12,711.48.
ROAS: Based on tracked conversion value and spend, the account generated approximately 1.68x ROAS.
Campaign Strategy & Optimization
The strategy combined Performance Max and Shopping campaigns to capture customers actively researching and shopping for relevant products.
The Performance Max campaign was the primary conversion driver, generating 270 conversions and $16,359.90 in conversion value from $9,278.37 in ad spend.
The Shopping campaign generated an additional 75 conversions and $4,952.12 in conversion value from $2,990.99 in ad spend.
Continuous optimization focused on product feed improvements, audience signals, campaign bidding, product segmentation, search intent, and budget allocation toward the strongest-performing products and campaigns.
Business Impact
The Google Ads strategy helped Elizo expand its eCommerce presence and create a scalable channel for attracting purchase-ready customers.
Key Outcomes:
- 345 conversions
- $21,312.02 conversion value
- 1.68x ROAS
- 1,181,527 impressions
- 15,481 clicks
- $0.82 average CPC
- 270 conversions from Performance Max
- 75 conversions from Shopping
The combination of Performance Max and Shopping enabled Elizo to balance broad product visibility with conversion-focused customer acquisition.
Through a structured Google Ads strategy, Elizo generated 345 conversions and more than $21,000 in tracked conversion value while reaching over 1.18 million impressions.
By combining Performance Max with Shopping campaigns and continuously optimizing product targeting, bidding, and budgets, Elizo established a scalable Google Ads framework for driving eCommerce sales and revenue.