Dr. Jordan Barber

The Challenge

Dr. Jordan Barber Clinic competes in a crowded New York healthcare search market where visibility
depends on more than broad acupuncture terms. The strategy needed to capture high-intent searches
around dry needling, pelvic floor treatment, pain-focused care, and Upper West Side location terms
while also strengthening practitioner authority and preparing the site for AI-powered discovery.

The SEO Strategy

• Expanded topical coverage with four optimized blog posts and five keyword-targeted website pages.
• Built 150 high-quality SEO backlinks to strengthen authority and support competitive rankings.
• Continued optimization around acupuncture, dry needling, pelvic floor care, and related treatment services.
• Prepared updated website schema, practitioner Person schema, Reviews Page content, AggregateRating markup, Press & Media content, and an updated llms.txt file for implementation.
• Monitored organic users, sessions, patient actions, appointments, rankings, authority, and AI Assistant referrals to connect SEO activity with business outcomes.

Organic Growth: July vs. June 2026

Organic Search produced 2,408 users in July, up 41.07% from 1,707 in June. New organic users
increased 41.38%, and organic sessions rose 41.1% to 2,887. The Google Analytics acquisition report
also shows Organic Search as the largest first-user channel, accounting for 48.04% of total users
during July.

Google Analytics user acquisition snapshot, July 1-31, 2026 vs. June 1-30, 2026.

SEO Traffic Converted Into Patient Actions

Traffic growth was accompanied by stronger conversion activity. Click-to-call actions increased 50%
to three, chat starts rose 25% to 10, and click-to-email actions increased 300% to four. Most
importantly, the website recorded six appointment bookings during the month. These actions show
that the campaign was not only attracting more visitors but also creating more opportunities for
prospective patients to contact the clinic and schedule care.

First-Page Keyword Visibility

The campaign achieved strong non-branded visibility across several high-intent treatment and local
search terms. Multiple keywords reached the top three positions, including several #1 rankings.

AI Search Visibility: Early Traction

AI visibility remains an emerging growth area. The clinic recorded an AI Visibility Score of 14/100,
four monitored platform mentions, 217 citations, 80 cited pages, and five AI Assistant referrals in
analytics. Mentions were distributed across ChatGPT, Google AI Overview, Google AI Mode, and Gemini,
showing that the site is already being recognized across multiple AI discovery surfaces even though
direct brand visibility has significant room to grow.

Why the Results Matter

{li([
“Organic acquisition grew by more than 41% month over month, substantially expanding the clinic’s search audience.”,
“Growth translated into patient-intent actions, including calls, chats, emails, and six appointment bookings.”,
“Top-three rankings were secured for highly relevant pelvic floor, erectile dysfunction acupuncture, dry needling, and Upper West Side terms.”,
“Content production and 150 backlinks created a stronger base for continued ranking growth.”,
“AI platforms are already citing the site broadly, creating a foundation for future AEO and GEO gains.”
])}

Next Growth Priorities

{li([
“Publish and optimize content targeting Dry Needling for Pelvic Floor, Acupuncture for Hip Pain, Acupuncture for Upper Back Pain, Dry Needling in NYC, and Advanced Dry Needling Pelvic Floor.”,
“Implement and validate the prepared structured data, Reviews Page, AggregateRating markup, practitioner Person schema, Press & Media page, and llms.txt updates.”,
“Expand patient-focused FAQs and concise answer sections to improve featured snippets, AI Overviews, and answer-engine visibility.”,
“Strengthen internal linking between treatment pages, provider information, reviews, press coverage, FAQs, and educational articles.”,
“Continue authoritative healthcare and local New York link acquisition while refreshing pages that have lost AI citations or remain unindexed.”
])}