Lead Generation Strategy & Results:
Published on: July 4, 2026 /
PHONE LEADS
+141
Summary
iCode Sugar Land partnered with our team to increase student enrollments for its STEM education programs through Google Ads. By combining high-intent Search campaigns with Performance Max, the account generated 188 conversions and 141 phone call leads, connecting with parents actively searching for coding, robotics, AI, game development, and STEM classes for kids.
Key Results
- Generated 188 conversions through high-intent Google Ads campaigns.
- Delivered 141 qualified phone call leads from interested parents.
- Achieved 40,864 impressions and 2,720 website clicks with a 6.66% CTR.
Success Factors
- Search Campaign Optimization: Targeted high-intent keywords related to coding, robotics, AI, STEM education, and summer camps.
- Performance Max Campaigns: Expanded visibility across Google’s network and generated additional conversions and phone leads.
- Continuous Campaign Optimization: Improved keyword targeting, audience segmentation, ad copy, bidding strategy, and landing pages.
- Cost-Efficient Advertising: Maintained a strong 6.66% CTR with an efficient $3.20 average CPC, maximizing qualified leads while controlling costs.