Lead Generation Strategy & Results:
US Hail Group specializes in professional auto hail damage repair, paintless dent repair (PDR), insurance claim assistance, and storm damage restoration services. The company focuses on helping vehicle owners restore their vehicles quickly while minimizing out-of-pocket costs through streamlined insurance support.
The primary goal of this Google Ads campaign was to generate qualified hail repair leads, increase phone calls, and connect with vehicle owners actively seeking hail damage repair services in key service markets, including Denver and Bedford Heights.
The Challenge
Auto hail repair is a highly seasonal and competitive industry.
Many vehicle owners need immediate assistance following severe weather events, making visibility at the right time critical.
The campaign objectives included:
- Generating qualified hail repair leads
- Increasing inbound phone calls
- Driving insurance-related inquiries
- Expanding visibility in multiple local markets
- Maximizing conversions while maintaining cost efficiency
Strategy
To capture both immediate demand and broader audience opportunities, we deployed a combination of Search and Performance Max campaigns.
Search Campaigns
Dedicated Search campaigns were created for:
- Denver
- Bedford Heights, Ohio
These campaigns targeted high-intent keywords related to:
- Auto hail damage repair
- Paintless dent repair (PDR)
- Hail damage insurance claims
- Dent removal services
- Storm damage repair
Performance Max Campaigns
Performance Max campaigns expanded visibility across:
- Google Search
- YouTube
- Display Network
- Gmail
- Discover
- Google Maps
This helped US Hail Group stay visible throughout the customer decision-making process.
Campaign Results (January 1 – June 16, 2026)
Overall Account Performance
The Google Ads account generated strong visibility and lead activity across multiple markets.
Total Results
- 122,529 impressions
- 3,384 clicks
- 95 conversions
- 1,382 total conversion actions
- 337 phone calls
- $15,390.43 ad spend
- $4.55 average CPC
- 46.54% engaged session rate
These results created a steady stream of opportunities from vehicle owners seeking hail repair services.
Bedford Heights Search Campaign Performance
The Bedford Heights Search campaign delivered the strongest conversion performance within the account.
Results
- 5,224 impressions
- 329 clicks
- 14 conversions
- 133 total conversions
- 43 phone calls
- 6.30% CTR
- $4.71 average CPC
Highlights
This campaign attracted highly qualified traffic from users actively searching for hail repair solutions.
The strong click-through rate and phone call volume demonstrated high purchase intent and strong local demand.
Denver Search Campaign Performance
The Denver Search campaign focused on capturing storm-related repair demand within the Colorado market.
Results
- 3,197 impressions
- 85 clicks
- 3 conversions
- 86 total conversions
- 7 phone calls
- $7.86 average CPC
Highlights
The campaign successfully generated localized traffic and inquiries from drivers seeking hail damage repair services after severe weather events.
Bedford Heights Performance Max Campaign
Results
- 5,715 impressions
- 118 clicks
- 1 conversion
- 119 total conversions
- 9 phone calls
- 2.06% CTR
- $2.71 average CPC
Highlights
Performance Max provided additional market reach while maintaining a lower cost per click than traditional Search campaigns.
The campaign helped introduce US Hail Group to potential customers earlier in their decision-making journey.
Denver Performance Max Campaign
Results
- 1,404 impressions
- 17 clicks
- 1 conversion
- 13 total conversions
- 1 phone call
- $3.29 average CPC
Highlights
This campaign supported brand visibility and reinforced local market coverage across multiple Google properties.
Phone Call Impact
Phone calls represented one of the most valuable conversion types for the business.
Key Call Results
- 337 phone calls generated
- Strong engagement from local vehicle owners
- High-intent conversations regarding inspections, repairs, and insurance claims
For a service business where customers often prefer immediate assistance, phone leads became a major contributor to campaign success.
Why the Campaign Worked
Localized Market Targeting
Creating separate campaigns for Denver and Bedford Heights allowed budgets, messaging, and keyword targeting to be tailored to local demand patterns.
High-Intent Search Traffic
The Search campaigns focused on users actively searching for:
- Hail damage repair
- Paintless dent repair
- Insurance claim assistance
- Storm damage restoration
This ensured the ads were shown to prospects who were already looking for solutions.
Strong Service Offering
US Hail Group provides:
- Paintless Dent Repair (PDR)
- Insurance claim assistance
- $0 deductible programs
- Lifetime warranty coverage
- Auto hail damage restoration services
These offerings create a compelling value proposition for vehicle owners looking for fast and professional repairs.
Business Impact
The Google Ads strategy helped US Hail Group strengthen its visibility in targeted service areas and generate a consistent flow of repair inquiries.
Key Outcomes
- Over 122,000 impressions
- More than 3,300 website visits
- 95 direct conversions
- 337 phone call leads
- More than 1,380 engagement and conversion actions
- Strong local market presence in multiple service regions
The combination of Search and Performance Max campaigns created a scalable lead-generation system capable of capturing both immediate repair demand and long-term brand awareness.
Through a strategic mix of Search and Performance Max campaigns, US Hail Group successfully increased visibility, generated qualified leads, and drove substantial phone call volume from vehicle owners seeking hail damage repair services.
By targeting high-intent searchers in key geographic markets and leveraging Google’s automation capabilities, the campaign delivered measurable business growth while supporting the company’s mission of providing fast, reliable, and professional hail damage restoration services.