Lead Generation Strategy & Results:
Phone Call Leads
Affordable Blinds Killeen is a leading provider of custom blinds, shades, shutters, and motorized window treatments throughout Central Texas. The company serves homeowners, builders, and commercial clients across Killeen, Temple, Belton, Georgetown, Harker Heights, Waco, and surrounding areas, offering free consultations, measurements, and professional installation.
The goal of this Google Ads campaign was to generate qualified leads, increase phone calls, and drive consultation requests from homeowners actively searching for custom window coverings and interior shading solutions.
The Challenge
The window treatment industry is highly competitive, with customers often comparing multiple providers before requesting quotes.
Affordable Blinds needed a strategy that would:
- Generate high-quality local leads
- Increase consultation requests
- Drive more phone calls
- Capture homeowners searching for blinds, shades, shutters, and motorized solutions
- Maximize lead volume while maintaining efficiency
Strategy
To capture demand across different stages of the buying journey, we launched a two-campaign Google Ads structure:
Search Campaign
Focused on high-intent keywords related to:
- Custom blinds
- Plantation shutters
- Roller shades
- Motorized window treatments
- Window coverings near me
Performance Max Campaign
Expanded reach across:
- Google Search
- YouTube
- Display Network
- Gmail
- Google Discover
- Google Maps
This approach ensured Affordable Blinds could reach customers wherever they were researching window treatment solutions.
Campaign Results (January 1 – June 16, 2026)
Overall Account Performance
The Google Ads account delivered strong visibility and lead generation across Central Texas.
Total Results
- 198,350 impressions
- 4,606 clicks
- 250.98 conversions
- 347.97 total conversions
- 373 phone calls
- $36,932.36 ad spend
- $8.02 average CPC
- 55.89% engaged session rate
These results generated a consistent flow of qualified prospects actively searching for custom window treatment solutions.
Search Campaign Performance
The Search campaign targeted users with immediate buying intent.
Results
- 31,262 impressions
- 2,358 clicks
- 143.95 conversions
- 182.95 total conversions
- 179 phone calls
- 7.54% CTR
- $9.61 average CPC
Highlights
The campaign achieved an impressive 7.54% click-through rate, demonstrating strong alignment between search intent and ad messaging.
Users searching for custom blinds, shutters, roller shades, and window treatment installation services engaged heavily with the ads and converted at a strong rate.
The campaign also generated a substantial volume of direct phone calls, indicating high purchase intent among prospects.
Performance Max Campaign Performance
Performance Max was designed to increase reach and uncover additional conversion opportunities beyond traditional search traffic.
Results
- 156,489 impressions
- 2,023 clicks
- 100.52 conversions
- 157.52 total conversions
- 185 phone calls
- 1.29% CTR
Highlights
Performance Max produced the largest reach in the account while generating a significant number of phone call leads.
By leveraging Google’s machine learning and audience signals, the campaign expanded visibility across multiple channels and helped introduce Affordable Blinds to new prospective customers.
Lead Generation Impact
One of the most valuable outcomes of the campaign was the volume of direct customer inquiries.
Key Lead Metrics
- 373 phone calls generated
- 250+ tracked conversions
- 347+ total conversion actions
- 4,600+ website visits
For a service-based business focused on consultations and installations, these inquiries represented highly qualified opportunities for the sales team.
Why the Campaign Worked
Local Intent Targeting
The Search campaign focused on users actively looking for window treatment services in Central Texas.
This ensured advertising spend was directed toward prospects most likely to request consultations and estimates.
Multi-Channel Coverage
Performance Max expanded reach beyond search engines and allowed Affordable Blinds to remain visible throughout the customer decision-making process.
Strong Service Offering
Affordable Blinds offers:
- Custom blinds
- Plantation shutters
- Roller shades
- Cellular shades
- Motorized window treatments
- Professional installation
- Free consultations
These services aligned closely with user search intent, helping improve campaign performance and lead quality.
Business Impact
The campaign successfully increased visibility and lead generation for Affordable Blinds throughout Central Texas.
Results Achieved
- Nearly 200,000 impressions
- More than 4,600 website visits
- Over 250 conversions
- Nearly 350 total conversion actions
- 373 phone call leads
- Strong engagement from homeowners actively researching window treatments
The combination of Search and Performance Max campaigns allowed the company to capture both high-intent buyers and new audiences, creating a consistent pipeline of consultation requests and sales opportunities.
Through a targeted Google Ads strategy, Affordable Blinds Killeen successfully expanded its digital presence and generated a steady stream of qualified leads across Central Texas. By combining intent-driven Search campaigns with the broad reach of Performance Max, the business achieved strong engagement, increased phone inquiries, and delivered measurable growth for its custom blinds, shades, shutters, and motorized window treatment services.