Google Ads Strategy & Results:
Published on: May 26, 2026 /
CONVERSION RATE
7.81%
This campaign focused on providing specialized financial services to businesses by capturing high-intent users actively searching for Employee Retention Credit (ERC) and related tax credit services.
Objectives
- Capture high-intent users actively searching for ERC and tax credit services
Strategy Implemented
1. High-Intent Keyword Targeting
Implemented a Google Search strategy focused on high-intent keywords, including:
- Employee Retention Credit
- ERC tax credit eligibility
- ERC refund services
- Business tax credits
2. Comprehensive Campaign Structure
Deployed a multi-faceted approach to maximize visibility and conversions:
- Search campaigns targeting ERC keywords
- Remarketing display campaigns
- Optimized bidding for conversions
Campaign Performance
- Total Impressions: 179,042
- Total Clicks: 8,122
- CTR: 4.54%
- Total Conversions: 635 Leads
- Conversion Rate: 7.81%
- Total Ad Spend: $61,015.82
- Average Cost Per Conversion: $96.09
Benefits Achieved
- Quality Intent: High-quality leads from people actively searching for ERC services.
- Efficiency: Strong conversion rate from targeted keywords.
- Growth: Increased visibility on Google search results.
- Predictability: Consistent pipeline of inbound leads.
- Scalability: Long-term scalable acquisition channel.
Outcome
Google Ads successfully captured high-intent search traffic, driving hundreds of potential clients who were already actively looking for ERC services.
