Lead Generation Strategy & Results:
Published on: May 27, 2026 /
COST PER LEAD
$32.93
FinanceERC aimed to generate qualified leads from business owners and decision-makers who may be eligible for the Employee Retention Credit (ERC).
Objective
Generate qualified leads for businesses eligible for the Employee Retention Credit (ERC) using Meta Ads (Facebook & Instagram).
Campaign Strategy
We launched a Meta Lead Generation campaign targeting business owners and decision-makers who may qualify for ERC tax credits. The campaign used:
- Interest and business-owner targeting
- Optimized landing page for conversions
- Retargeting audiences
- High-intent ad creatives explaining ERC benefits
Campaign Performance
- Total Leads Generated: 595 Website Leads
- Total Ad Spend: $19,590.77
- Cost Per Lead (CPL): $32.93
- Impressions: 667,329
- Link Clicks: 4,826
- CTR: 1.01%
Results & Impact
The Meta campaign generated hundreds of qualified business leads at an affordable cost per acquisition, helping FinanceERC reach companies that may qualify for ERC refunds.
Benefits Achieved
- Consistent flow of new potential clients
- Scalable lead generation channel
- Increased brand visibility among business owners
- Lower cost per lead compared to traditional marketing
- Strong pipeline for ERC consultation and qualification
