Lead Generation Strategy & Results:
NYC Notary Pros is a New York City–based mobile notary and apostille service provider, offering fast, reliable, and on-demand notarization for individuals, businesses, and legal professionals. Their services include mobile notary, same-day apostille, hospital notarization, and attorney-focused services, all designed to provide convenience and speed in a time-sensitive industry. With a strong focus on flexibility, the business operates 7 days a week with same-day availability, making it ideal for urgent legal and business needs.
Objectives
- Increase qualified leads (calls + bookings)
- Improve cost per acquisition (CPA)
- Capture high-intent “notary near me” searches
- Scale lead generation across NYC
Strategy Implemented
1. High-Intent Search Campaign (Primary Driver)
Focused on users needing immediate notarization services, a highly intent-driven market:
- Targeted keywords such as: “mobile notary NYC”, “notary near me”, and “apostille services NYC”
2. Performance Max for Expansion
Used Performance Max to expand reach beyond search:
- Captured additional demand across Google Display, YouTube, and remarketing
3. Mobile-First & Call-Driven Optimization
Optimized for phone calls and direct bookings:
- Highlighted urgency-based messaging like same-day service and we come to you
- Focused on mobile users needing fast service
4. Location-Based Targeting (NYC Focus)
Targeted all five boroughs (Manhattan, Brooklyn, Queens, Bronx, Staten Island):
- Prioritized high-density areas with frequent legal and business activity
Results Achieved (Jan 1 – Apr 19, 2026)
Overall Campaign Metrics
- Impressions: 163,196
- Clicks: 6,678
- Conversions: 589
- Phone Calls: 50
- Ad Spend: $30,146
- Average CPC: $4.51
- CTR: 4.09%
- Cost per Conversion: $76.32
These metrics represent a highly successful optimization for cost per acquisition.
Campaign Highlights
- Search Campaign (Top Performer): 44,476 impressions, 3,200 clicks, 222 conversions, 11 calls, 7.19% CTR. (Core driver of high-intent leads)
- Performance Max Campaign: 118,720 impressions, 3,478 clicks, 173 conversions, 39 phone calls. (Supported scaling and additional lead generation)
Key Insights
- Notary Services Are Highly Intent-Driven: Users searching for notary services often need immediate assistance, leading to strong conversion rates.
- Convenience Messaging Drives Conversions: Highlighting mobile service, same-day availability, and 24/7 access significantly improves engagement and leads.
- Search Campaigns Capture Urgent Demand: Search outperformed in intent, as users actively look for nearby notary services when needed.
- Performance Max Enables Additional Scale: PMax campaigns expanded reach and contributed incremental conversions beyond search traffic.
Conclusion
NYC Notary Pros successfully leveraged Google Ads to build a consistent and scalable lead generation system, generating nearly 600 conversions and 50+ calls in under 4 months. By combining high-intent search campaigns, mobile-first, urgency-driven messaging, and Performance Max for scale, the business achieved strong growth in a fast-paced, service-driven market. This case study demonstrates how Google Ads can effectively drive high-quality leads for local service businesses, especially when immediacy and convenience are key decision factors.
