Google Ads Strategy & Results:
Bridgewater Home Care provides compassionate in-home care services for seniors and individuals who need support with daily living, recovery, or chronic conditions. Their services include personal care, Alzheimer’s and dementia care, skilled nursing, companionship, and assistance with everyday tasks, helping individuals maintain independence in the comfort of their own homes.
Objectives
- Generate qualified leads by targeting individuals and families searching for home care, senior care, and caregiver services online
- Increase phone inquiries and form submissions from people actively looking for in-home care solutions
Strategy Implemented
1. High-Intent Search Campaigns
Captured high-intent search traffic by targeting keywords related to:
- Home care
- Caregivers
- Senior assistance
2. Performance Max for Expansion
Scaled efforts beyond traditional search parameters:
- Expanded reach across Google’s networks
- Identified additional potential clients and families actively researching care options
3. Conversion-Focused Landing Pages
Optimized the post-click experience to maximize lead capture:
- Directed users to a dedicated landing page designed specifically to encourage consultations and service inquiries
Results Achieved (Jan 1 – Mar 13, 2026)
- Impressions: 26,973
- Clicks: 1,140
- CTR: 4.23%
- Phone Calls Generated: 102
- Total Conversions: 49
- Total Ad Spend: $1,540
- Average Cost per Conversion: $31.45
Outcome
The SEM campaign successfully increased visibility for Bridgewater Home Care among people actively searching for home care services. By targeting high-intent keywords and optimizing campaigns across Google’s network, the strategy generated consistent leads through phone calls and inquiries while maintaining a cost-efficient cost per conversion.
