Lead Generation Strategy & Results:
Zavala Law Group partnered with our team to generate more qualified legal inquiries through Google Ads. By restructuring the account and implementing conversion-focused optimizations, the campaigns increased conversions by 73.33% while reducing the cost per conversion by 39.34%.
After taking over the account in July 2024, our focus was on improving campaign relevance, increasing lead quality, and maximizing advertising efficiency in California’s highly competitive personal injury and civil rights legal market.
Strategy & Account Optimization
Account Audit
We conducted a comprehensive audit of the existing Google Ads account to identify performance gaps, wasted spend, and growth opportunities.
Keyword Optimization
Campaigns were refined around high-intent keywords related to personal injury lawyers, civil rights attorneys, police misconduct, wrongful death, and legal representation while removing underperforming search terms.
Ad Copy Improvements
We rewrote ad messaging to better align with user intent, highlighting free consultations, experienced legal representation, and proven case results to improve click-through and conversion rates.
Landing Page Optimization
Landing pages were aligned with each campaign’s messaging, creating a seamless user experience that encouraged consultation requests and phone calls.
Campaign Execution
The account was restructured using tightly themed ad groups and performance-focused bidding strategies to improve Quality Scores and maximize lead generation.
We continuously optimized keyword targeting, bidding strategies, ad copy, and landing page relevance while implementing comprehensive conversion tracking to accurately measure phone calls and form submissions.
Results
The Google Ads strategy delivered stronger lead generation while significantly improving advertising efficiency.
Key Outcomes
- 73.33% increase in conversions
- 39.34% decrease in cost per conversion
- Improved keyword targeting
- More relevant ad messaging
- Better landing page experience
- Accurate conversion tracking for ongoing optimization
Through a strategic Google Ads optimization process, Zavala Law Group increased qualified legal inquiries while lowering acquisition costs. By focusing on high-intent search traffic, improving campaign relevance, and continuously optimizing performance, the firm built a scalable lead generation system that supports long-term business growth and client acquisition.
