Primochill provides top-tier customer service and specializes in creating custom PC water cooling solutions tailored to each client’s specific needs. They offer personalized recommendations and expert guidance, ensuring that every cooling system is designed to perfectly complement the unique requirements of each PC setup. Whether it’s a high-performance gaming rig, a professional workstation, or a custom-built PC, Primochill works closely with clients to understand their goals and deliver an optimal cooling solution. Their team ensures that the right components are selected, providing a cooling system that maximizes performance, reliability, and efficiency. Primochill’s dedication to quality and service guarantees that clients receive the best possible solutions for their individual setups.
Approach
After taking over the Google Ads account in June 2024, we performed a thorough audit of the current ad campaigns and the challenges faced by the client. The major challenge was to get over 2x return as they were getting around 1.5x.
Our key recommendations included refining keyword targeting, revising ad copy, and creating new asset groups based on the product price and types.
Execution
We implemented the suggested improvements, focusing on high-converting keywords and creating targeted ad copy. The main improvement in ad accounts comes from Pmax optimizations and the creation of new asset groups based on search themes, in-market, affinity, and remarketing audiences. We also optimized the different bidding strategies to maximize the results.
