PPC in NYC

Standing out in New York’s digital crowd takes more than ads—it takes strategy. At Digital Drew SEM, we craft data-driven PPC in NYC campaigns that connect with local audiences. With geo-targeted ads, tailored messaging, and real-time insights, we help your brand cut through the noise and convert clicks into customers.

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Custom-Tailored Advertising That Reflects NYC's Fast-Paced Energy

New Yorkers move fast, and so do their search habits. That’s why PPC NYC strategies must be agile, data-backed, and results-oriented. At Digital Drew SEM, we understand how to blend creative storytelling with analytical targeting to deliver results that translate into measurable ROI.

From keyword research to real-time performance tracking, our PPC process is engineered to adapt quickly. We create multiple ad sets for testing across various platforms—including Google Ads, Meta, and LinkedIn—so we know what resonates and what converts. For service providers in Midtown, e-commerce retailers in Queens, or startups in Williamsburg, we provide high-level strategies that reflect your brand’s unique tone and audience.

We also pay close attention to ad timing and mobile optimization. In NYC, where people browse and shop on the go, your campaign needs to be accessible, fast-loading, and designed for action. Our campaigns are not just creative—they’re built to perform under pressure.

PPC Agency Boston
PPC Agency Boston

PPC NYC: Converting Clicks Into Real Growth Across All Five Boroughs

The digital battlefield in NYC is fierce—but with the right strategy, you can dominate it. Our PPC NYC services are designed to go beyond traffic generation and focus on real business growth. Whether you want more bookings, store visits, or online purchases, our ads drive action.

We construct every campaign with the customer journey in mind. Our ads are paired with optimized landing pages that reflect your brand’s professionalism and value. These landing pages are A/B tested for performance and enhanced with clear calls to action to guide users from click to conversion.

We also incorporate user behavior tracking and heat mapping to continuously learn from each campaign’s performance. This allows us to tweak messaging, visuals, and placement strategies for higher engagement and better results. The end result is a PPC strategy that evolves as your business grows—keeping you ahead of the competition in NYC’s ever-shifting marketplace.

Our Successful Projects

Happy Clients
Running Projects
Projects Completed
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Success Rate

Paid Search Process

Account Setting

Google Ad Account Settings

Managing your Google Ads accounts is effortless with Digital Drew®. Whether you have one account or multiple, we streamline the process with a unified platform for monitoring and managing your ads. As seasoned Google Ads experts, we provide comprehensive campaign support, including keyword analytics, ad creation, audience targeting, and continuous refinement. Our goal is to ensure that your ads resonate with the right demographics, delivering maximum ROI. Leverage the expertise of our Google Ads professionals to enhance your promotional efforts and achieve unparalleled success in your digital marketing campaigns.

Ad Groups And Keywords Research

An ad cluster is a group of ads that share common keywords and targeting preferences. These clusters provide a structured approach to organizing your ads, which enhances their relevance to the audience that views them.

Keyword analysis is the process of identifying and selecting keywords that are highly relevant to your business and its products or services. Keywords are the phrases people use when searching for information on Google.

Ad Copy

Ad text refers to the written content utilized in a Google Ads promotion. It serves as the main conduit for engaging potential clients and enticing them towards desired outcomes like ad clicks or purchase completions. The creation of effective ad text demands proficiency and know-how, leading numerous enterprises to seek assistance from a Google Ads agency. Such an agency can furnish a squad of seasoned professionals adept at formulating impactful ad text and overseeing campaigns, thereby aiding you in accomplishing your marketing objectives.

Google Shopping

Google Shopping, facilitated by Google, allows users to browse and compare items from various online sellers. It presents a curated selection of products and their prices from different retailers when users search for products on Google.

To maximize the effectiveness of Google Shopping, many businesses partner with a Google Ads Agency. These agencies specialize in managing product listings and ads, ensuring optimal visibility and performance within the Google Shopping platform.

Remarketing

Remarketing, also known as retargeting, is an online advertising strategy that allows you to show ads to people who have previously visited your website or engaged with your business in some way. This is achieved by placing a cookie on the user's browser, which enables you to track their online activities. Using this data, you can then display relevant ads to them as they browse other websites across the internet. This approach aims to re-engage past visitors and encourage them to return to your site or complete a desired action, such as making a purchase.

We do audit existing accounts and provide strategic guidance to help improve accounts.

Scalable Growth Strategies for NYC’s Forward-Thinking Brands

As NYC businesses scale, so must their advertising strategies. At Digital Drew SEM, we craft PPC NYC campaigns with growth at the core. Our services are designed for flexibility and performance—whether you’re opening a new location, expanding your digital presence, or running multi-location campaigns across boroughs.

We use advanced campaign automation, dynamic retargeting, and segmented audience tracking to build scalable campaigns that maintain high performance while adapting to new challenges. Your campaigns will evolve in step with your goals, using intelligent insights to stay aligned with your audience and your market.

We also integrate PPC with broader marketing channels, providing a unified strategy that connects paid ads with SEO, content marketing, and social media. This holistic approach amplifies your reach and ensures your messaging is consistent from the first impression to final conversion.

Our Portfolio

Pet Pro Supply
We began working on this ad account in January 2021 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 88.24% increase in overall revenue. The number of conversions has improved by 24.87%, and the return on ad spend (ROAS) has increased by 76.53%. Additionally, overall ad spending has reduced by 5.91% within a 24-month time span.
We started working on this ad account in the month of Jan, 2021 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall revenue has been improved by 88.24%. Number of conversions has improved by 24.87% . Return-on-ad-spend (ROAS) has been increased by 76.53%, overall ad spending has reduced by 5.91% within 24 months of time span.
We started working on this ad account in the month of Jan, 2021 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall revenue has been improved by 88.24%. Number of conversions has improved by 24.87% . Return-on-ad-spend (ROAS) has been increased by 76.53%, overall ad spending has reduced by 5.91% within 24 months of time span.
launchnotes
We started working on this ad account in March 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in a 122.73% increase in overall conversions. The conversion rate has increased by 49.58%. The cost-per-conversion and average CPC have decreased by 55.09% and 32.82% respectively.
We started working on this ad account from March, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 122.73%. The conversion rate has increased by 49.58% . The cost-per-conversion and Avg CPC has decreased by 55.09% and 32.82% respectively.
We started working on this ad account from March, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 122.73%. The conversion rate has increased by 49.58% . The cost-per-conversion and Avg CPC has decreased by 55.09% and 32.82% respectively.
ad account
We started working on this ad account in January 2020. We created new search campaigns by researching quality keywords and writing compelling ad copies. Over time, we worked to reduce lead costs and were successful in achieving a lower cost per lead at $15.29. After making monthly optimizations from January 2020 to November 2022, conversions increased by 95.67%, and the conversion rate increased by 10.22%.
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Vida
We started working on this ad account in May 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 86.96% increase in overall conversions. The conversion rate has increased by 35.93%, and the cost-per-conversion has decreased by 19.94%. Additionally, overall ad spending has increased by 33.19% within a 6-month time span.
We started working on this ad account in the month of May, 2022 and  provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 86.96%. Conversion rate has been increased by 35.93% and cost-per-conversion has decreased 19.94% , overall ad spend has been increased by 33.19% within 6 months of time span.
We started working on this ad account in the month of May, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 86.96%. Conversion rate has been increased by 35.93% and cost-per-conversion has decreased 19.94% , overall ad spend has been increased by 33.19% within 6 months of time span.
stretch22
We started working from scratch on this ad account in February 2022. We created a new campaign by researching quality keywords and writing compelling ad copies. From the first month of managing the account, we started receiving leads at a cost-per-conversion of $31. After making monthly optimizations from February to November, conversions increased by 17.39% and cost-per-conversion decreased by 10.11%.
We started working from scratch on this ad account from February, 2022. We have created a new campaign by researching quality keywords & writing compelling ad copies. From 1st month of managing the account we start getting leads at $31 cost-per-conversion. And after making monthly optimizations from February to November, conversions increased by 17.39%, cost-per-conversion decreased by 10.11%.
We started working from scratch on this ad account from February, 2022. We have created a new campaign by researching quality keywords & writing compelling ad copies. From 1st month of managing the account we start getting leads at $31 cost-per-conversion. And after making monthly optimizations from February to November, conversions increased by 17.39%, cost-per-conversion decreased by 10.11%.
Google Ads audit
We started working on this ad account in June 2021 and provided a Google Ads audit with suggestions to improve ad performance. In June 2021, the client was getting leads at a CPA of $114.69. After making changes and creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. By October 2021, the client was getting leads at a CPA of $40, which is 65% less than in June.
We started working on this ad account from June, 2021 and provided a Google Ads audit with suggestions to improve the ad performance. In June 2021 client was getting leads at CPA of $114.69. After making changes & creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. And by October 2021, the client was getting leads at CPA of $40 which is 65% less than the month of June.
We started working on this ad account from June, 2021 and provided a Google Ads audit with suggestions to improve the ad performance. In June 2021 client was getting leads at CPA of $114.69. After making changes & creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. And by October 2021, the client was getting leads at CPA of $40 which is 65% less than the month of June.
Newyork
We started working on this ad account in the last week of April 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 89.47% increase in overall conversions. The conversion rate has increased by 27.51%. The cost-per-conversion and average CPC have decreased by 32.41% and 13.81% respectively. Additionally, overall ad spend has increased by 28.09% within a 2-month time period.
We started working on this ad account in the last week of April, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 89.47%. Conversion rate has increased by 27.51% . The cost-per-conversion and Avg CPC has decreased by 32.41% and 13.81% respectively. Overall ad spent as been increased by 28.09% within 2 months of time period.
We started working on this ad account in the last week of April, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 89.47%. Conversion rate has increased by 27.51% . The cost-per-conversion and Avg CPC has decreased by 32.41% and 13.81% respectively. Overall ad spent as been increased by 28.09% within 2 months of time period.
performance max campaigns
We started working on this ad account from January, 2020. We created new search and performance max campaigns by researching quality keywords & writing compelling ad copies. Over time, we worked to reduce sales cost and were successful in achieving 24.54% lower cost per sale at a price of $36.23. After making monthly optimizations from January 2020 to November 2022, conversions increased by 160.33% and conv. value increased by 162.45%.
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Google Ads audit
We started working on this ad account in April 2022 and provided a Google Ads audit with suggestions to improve ad performance. In April, we spent around $530K with an ROAS of 8.28x, which was a 7.54% increase from the previous month. Month over month, we began to increase ad spend while maintaining the Google ROAS over 6x on the account. By November 2022, we had spent over $1M with an ROAS of 6.8x.
We started working on this ad account from April, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. In April, we spended around $530K with an ROAS of 8.28x which is a 7.54% increase from its previous month. From month on month we started to increase the ad spend by maintaining the google ROAS over 6x on the account. In November 2022, we spent over $1M with an ROAS of 6.8x.
We started working on this ad account from April, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. In April, we spended around $530K with an ROAS of 8.28x which is a 7.54% increase from its previous month. From month on month we started to increase the ad spend by maintaining the google ROAS over 6x on the account. In November 2022, we spent over $1M with an ROAS of 6.8x.

Achievement

Our Testimonials

KIND WORDS FROM OUR LOVELY CLIENTS

"Drew is a genius when it comes to pay per click. He was able to get our ads back online after others were unable to do so. He has revived our online business and presence. I highly recommend him. He is easy to work with, explains things thoroughly and is always available."

— Gary Nitzkin

"Drew has been pivotal in the creation and continued success of our Google Ad campaigns. He has helped across many levels from keyword targeting, revenue tracking, Salesforce reporting, and more. His experience and insight helped us find returns of up to 5x and 6x our monthly budget spend. I highly recommend using Drew for your Google Ad campaigns."

— Ryan Hall

"We hired Digital Drew SEM in April of 2022. Since this time, he has gone above and beyond to help us install ClickCease to decrease click fraud and helped us create a direct API from Google Ads to Salesforce. This helped Google Ads learn what a qualified lead looks like for us. The results have been better than expected. Thank you, Drew!"

— Jenn Piorkowski

"Drew scaled our paid SEM campaigns and grew our user base 30% MoM at efficient CACs. He is very responsive and is open to iteration/ feedback. It's a pleasure to work with him!"

— Carl Madi

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Industries That We Serve

  • E-commerce Google Advertising
  • SaaS Google Advertising
  • IT & Tech Google Advertising
  • Lifestyle Google Advertising
  • Legal Google Advertising
  • Health & Wellness Google Advertising
  • Financial Services Google Advertising
  • Dental Google Advertising
  • Contractor Google Advertising
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