Google Ads For Restaurants drives more customers to your door

The restaurant industry is highly competitive, and simply having great food and service is no longer enough to ensure steady traffic. Google Ads for restaurants is a powerful way to increase visibility, attract local customers, and boost reservations and takeout orders.

At Digital Drew SEM, we create targeted ad campaigns that appear when potential diners search for terms like “best Italian restaurant near me” or “top-rated brunch in [city].” Our approach includes optimizing Google Search Ads, Local Service Ads, and Google Maps listings to ensure that your restaurant gets discovered at the right moment.

By leveraging precise audience targeting and compelling ad copy, we help restaurants highlight their best features, whether it’s gourmet cuisine, a cozy ambiance, or exclusive promotions. We also integrate call extensions and direct booking links to simplify the customer journey, making it easy for hungry diners to choose your restaurant over competitors. With data-driven strategies and continuous optimization, we ensure every ad campaign delivers measurable results, increasing foot traffic and online engagement.

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Smart advertising strategies help restaurants grow quickly

Restaurants that embrace digital advertising gain a significant advantage in attracting new customers and keeping regular patrons engaged. Google Ads for restaurants ensures that your business appears at the top of search results when people are actively looking for a great place to eat. At Digital Drew SEM, we develop high-performing ad campaigns using a mix of paid search, display advertising, and YouTube promotions to maximize your online reach.

Our approach includes advanced bidding strategies that minimize wasted ad spend while targeting high-intent customers. We also create dynamic ad creatives featuring enticing food imagery, menu highlights, and limited-time promotions to spark interest and drive immediate action.

By using AI-powered analytics and continuous testing, we refine campaign performance to ensure that each advertising dollar delivers optimal returns. Whether you want to increase dinner reservations, promote a grand opening, or boost online delivery orders, our expert strategies help restaurants grow their customer base and thrive in a competitive market.

Google Ads Consultant San Francisco
Google Ads Consultant San Francisco

Local advertising ensures your restaurant gets noticed first

For restaurants, local search traffic is one of the most valuable sources of potential customers. Google Ads for restaurants enables businesses to capture diners searching for “restaurants near me” or cuisine-specific options in their area.

At Digital Drew SEM, we specialize in geo-targeted advertising, ensuring that your ads reach people who are most likely to visit. Our team optimizes Google Maps ads and Local Service Ads to position your restaurant prominently in search results, increasing walk-in traffic and reservations. We also enhance your Google Business Profile with professional photos, updated menus, and customer reviews to build credibility and encourage engagement.

Additionally, we use remarketing ads to target users who have visited your website but haven’t booked yet, reminding them of what they’re missing. With a combination of hyper-local targeting and engaging ad creatives, we help restaurants stand out in their community, attract more diners, and maintain a steady stream of customers.

Our Successful Projects

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Running Projects
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Paid Search Process

Account Setting

Google Ad Account Settings

Managing your Google Ads accounts is effortless with Digital Drew®. Whether you have one account or multiple, we streamline the process with a unified platform for monitoring and managing your ads. As seasoned Google Ads specialists, we provide comprehensive campaign support, including keyword analysis, ad creation, audience targeting, and ongoing optimization. Our goal is to ensure your ads resonate with the right audience, delivering maximum ROI. Leverage the expertise of our Google Ads professionals to enhance your marketing efforts and achieve unparalleled success in your digital campaigns.

Ad Groups And Keywords Research

An ad cluster is a group of ads connected by shared keywords and targeting preferences. These clusters organize your ads in a structured manner, increasing their relevance to the audience that sees them.

Keyword analysis involves identifying and selecting the most relevant keywords for your business and its products or services. Keywords are the phrases people use when searching on Google for information.

Ad Copy

Ad text is the written content used in Google Ads promotions. It plays a crucial role in engaging potential clients and encouraging them to take desired actions such as clicking on the ad or completing a purchase. Crafting effective ad text requires skill and expertise, prompting many businesses to enlist the help of a Google Ads agency. These agencies provide teams of experienced professionals who specialize in creating compelling ad text and managing campaigns, helping you achieve your marketing goals.

Google Shopping

Google Shopping, powered by Google, allows users to browse and compare products from various online sellers. It showcases a curated selection of relevant products and their prices from different retailers when users search for items on Google. To enhance their presence on this platform, many businesses partner with a Google Ads Agency. These agencies specialize in managing product listings and ads, ensuring optimal visibility and effectiveness within the Google Shopping environment.

Remarketing

Remarketing, alternatively termed as retargeting, represents a type of internet promotion enabling you to display advertisements to individuals who have earlier engaged with your site or business. Remarketing operates by depositing a cookie onto the user's browser, permitting you to monitor their digital activities and present them with pertinent ads as they navigate across different web pages.

We do audit existing accounts and provide strategic guidance to help improve accounts.

Google Ads turns online searches into restaurant bookings

Every day, potential diners search for restaurants online, but only those with strong digital advertising strategies get noticed first. Google Ads for restaurants transforms online searches into actual reservations, takeout orders, and walk-in visits by ensuring your business appears at the top when it matters most.

At Digital Drew SEM, we focus on high-converting ad formats that streamline the customer journey from search to action. Our campaigns include call ads for instant reservations, mobile-friendly booking links, and Google Maps promotions to guide customers directly to your location. We also use keyword-specific targeting, ensuring your restaurant ranks for terms related to your cuisine, pricing, and unique offerings. By analyzing performance data and adjusting bidding strategies, we optimize ad spend to maximize return on investment. With continuous improvements, eye-catching ad creatives, and a focus on customer engagement, we help restaurants not only attract new guests but also build long-term loyalty and brand recognition.

Our Portfolio

Pet Pro Supply
We began working on this ad account in January 2021 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 88.24% increase in overall revenue. The number of conversions has improved by 24.87%, and the return on ad spend (ROAS) has increased by 76.53%. Additionally, overall ad spending has reduced by 5.91% within a 24-month time span.
We started working on this ad account in the month of Jan, 2021 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall revenue has been improved by 88.24%. Number of conversions has improved by 24.87% . Return-on-ad-spend (ROAS) has been increased by 76.53%, overall ad spending has reduced by 5.91% within 24 months of time span.
We started working on this ad account in the month of Jan, 2021 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall revenue has been improved by 88.24%. Number of conversions has improved by 24.87% . Return-on-ad-spend (ROAS) has been increased by 76.53%, overall ad spending has reduced by 5.91% within 24 months of time span.
launchnotes
We started working on this ad account in March 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in a 122.73% increase in overall conversions. The conversion rate has increased by 49.58%. The cost-per-conversion and average CPC have decreased by 55.09% and 32.82% respectively.
We started working on this ad account from March, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 122.73%. The conversion rate has increased by 49.58% . The cost-per-conversion and Avg CPC has decreased by 55.09% and 32.82% respectively.
We started working on this ad account from March, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 122.73%. The conversion rate has increased by 49.58% . The cost-per-conversion and Avg CPC has decreased by 55.09% and 32.82% respectively.
ad account
We started working on this ad account in January 2020. We created new search campaigns by researching quality keywords and writing compelling ad copies. Over time, we worked to reduce lead costs and were successful in achieving a lower cost per lead at $15.29. After making monthly optimizations from January 2020 to November 2022, conversions increased by 95.67%, and the conversion rate increased by 10.22%.
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Vida
We started working on this ad account in May 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 86.96% increase in overall conversions. The conversion rate has increased by 35.93%, and the cost-per-conversion has decreased by 19.94%. Additionally, overall ad spending has increased by 33.19% within a 6-month time span.
We started working on this ad account in the month of May, 2022 and  provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 86.96%. Conversion rate has been increased by 35.93% and cost-per-conversion has decreased 19.94% , overall ad spend has been increased by 33.19% within 6 months of time span.
We started working on this ad account in the month of May, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 86.96%. Conversion rate has been increased by 35.93% and cost-per-conversion has decreased 19.94% , overall ad spend has been increased by 33.19% within 6 months of time span.
stretch22
We started working from scratch on this ad account in February 2022. We created a new campaign by researching quality keywords and writing compelling ad copies. From the first month of managing the account, we started receiving leads at a cost-per-conversion of $31. After making monthly optimizations from February to November, conversions increased by 17.39% and cost-per-conversion decreased by 10.11%.
We started working from scratch on this ad account from February, 2022. We have created a new campaign by researching quality keywords & writing compelling ad copies. From 1st month of managing the account we start getting leads at $31 cost-per-conversion. And after making monthly optimizations from February to November, conversions increased by 17.39%, cost-per-conversion decreased by 10.11%.
We started working from scratch on this ad account from February, 2022. We have created a new campaign by researching quality keywords & writing compelling ad copies. From 1st month of managing the account we start getting leads at $31 cost-per-conversion. And after making monthly optimizations from February to November, conversions increased by 17.39%, cost-per-conversion decreased by 10.11%.
Google Ads audit
We started working on this ad account in June 2021 and provided a Google Ads audit with suggestions to improve ad performance. In June 2021, the client was getting leads at a CPA of $114.69. After making changes and creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. By October 2021, the client was getting leads at a CPA of $40, which is 65% less than in June.
We started working on this ad account from June, 2021 and provided a Google Ads audit with suggestions to improve the ad performance. In June 2021 client was getting leads at CPA of $114.69. After making changes & creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. And by October 2021, the client was getting leads at CPA of $40 which is 65% less than the month of June.
We started working on this ad account from June, 2021 and provided a Google Ads audit with suggestions to improve the ad performance. In June 2021 client was getting leads at CPA of $114.69. After making changes & creating new campaigns by finding new keywords to bid on, we started to see a decrease in CPA. And by October 2021, the client was getting leads at CPA of $40 which is 65% less than the month of June.
Newyork
We started working on this ad account in the last week of April 2022 and provided a Google Ads audit with suggestions to improve ad performance. We implemented all those suggestions, resulting in an 89.47% increase in overall conversions. The conversion rate has increased by 27.51%. The cost-per-conversion and average CPC have decreased by 32.41% and 13.81% respectively. Additionally, overall ad spend has increased by 28.09% within a 2-month time period.
We started working on this ad account in the last week of April, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 89.47%. Conversion rate has increased by 27.51% . The cost-per-conversion and Avg CPC has decreased by 32.41% and 13.81% respectively. Overall ad spent as been increased by 28.09% within 2 months of time period.
We started working on this ad account in the last week of April, 2022 and provided Google Ads audit with suggestions to improve the ad performance. We have implemented all those suggestions and overall conversions have increased by 89.47%. Conversion rate has increased by 27.51% . The cost-per-conversion and Avg CPC has decreased by 32.41% and 13.81% respectively. Overall ad spent as been increased by 28.09% within 2 months of time period.
performance max campaigns
We started working on this ad account from January, 2020. We created new search and performance max campaigns by researching quality keywords & writing compelling ad copies. Over time, we worked to reduce sales cost and were successful in achieving 24.54% lower cost per sale at a price of $36.23. After making monthly optimizations from January 2020 to November 2022, conversions increased by 160.33% and conv. value increased by 162.45%.
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Google Ads audit
We started working on this ad account in April 2022 and provided a Google Ads audit with suggestions to improve ad performance. In April, we spent around $530K with an ROAS of 8.28x, which was a 7.54% increase from the previous month. Month over month, we began to increase ad spend while maintaining the Google ROAS over 6x on the account. By November 2022, we had spent over $1M with an ROAS of 6.8x.
We started working on this ad account from April, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. In April, we spended around $530K with an ROAS of 8.28x which is a 7.54% increase from its previous month. From month on month we started to increase the ad spend by maintaining the google ROAS over 6x on the account. In November 2022, we spent over $1M with an ROAS of 6.8x.
We started working on this ad account from April, 2022 and provided a Google Ads audit with suggestions to improve the ad performance. In April, we spended around $530K with an ROAS of 8.28x which is a 7.54% increase from its previous month. From month on month we started to increase the ad spend by maintaining the google ROAS over 6x on the account. In November 2022, we spent over $1M with an ROAS of 6.8x.

Achievement

Our Testimonials

KIND WORDS FROM OUR LOVELY CLIENTS

"Drew is a genius when it comes to pay per click. He was able to get our ads back online after others were unable to do so. He has revived our online business and presence. I highly recommend him. He is easy to work with, explains things thoroughly and is always available."

— Gary Nitzkin

"Drew has been pivotal in the creation and continued success of our Google Ad campaigns. He has helped across many levels from keyword targeting, revenue tracking, Salesforce reporting, and more. His experience and insight helped us find returns of up to 5x and 6x our monthly budget spend. I highly recommend using Drew for your Google Ad campaigns."

— Ryan Hall

"We hired Digital Drew SEM in April of 2022. Since this time, he has gone above and beyond to help us install ClickCease to decrease click fraud and helped us create a direct API from Google Ads to Salesforce. This helped Google Ads learn what a qualified lead looks like for us. The results have been better than expected. Thank you, Drew!"

— Jenn Piorkowski

"Drew scaled our paid SEM campaigns and grew our user base 30% MoM at efficient CACs. He is very responsive and is open to iteration/ feedback. It's a pleasure to work with him!"

— Carl Madi

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Industries That We Serve

  • E-commerce Google Advertising
  • SaaS Google Advertising
  • IT & Tech Google Advertising
  • Lifestyle Google Advertising
  • Legal Google Advertising
  • Health & Wellness Google Advertising
  • Financial Services Google Advertising
  • Dental Google Advertising
  • Contractor Google Advertising
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