The Facebook Ad Library is a treasure for marketers. Facebook launched the tool to give all of its users’ access to information about any ad running on the platform. And, since its inception, it has provided the government, journalists, researchers, and ordinary citizens with peace of mind in knowing what information is being disseminated through media. But it’s also a source of information and expertise for advertising. Creating a Facebook ad can be a difficult endeavor. However, any marketer can take inspiration from prior successful ads by accessing the Facebook Ad Library. We’ll show you how to use the Ad Library to improve your own Facebook advertising in this article.
What exactly is Facebook Ad Library?
As a direct response to the 2016 Facebook political ad issue, Facebook launched its Ad Library in 2019. To increase transparency, Facebook decided to make information on all active ads on its platforms available to everyone (including those without Facebook accounts). Any ad that is now running on Facebook or Instagram and inactive political and issue ads can be accessed in the library.
For marketers, the Ad Library is a platform that allows you to see all of your competitors’ ads in one place. This is significant since the world of digital marketing may be competitive. As a result, if you don’t keep an eye on what your competitors are up to, you can quickly fall behind. Using the Facebook Ad Library is the most effective way to obtain information and impact from your competitors’ advertising. It assists you in staying on top of your marketing game!
How to Use Facebook Ad Library
It is simple to use the Ad Library. Facebook has done its best to make ad information easily accessible to anybody, even if they have never run a Business account or used Facebook before.
- Go to the Facebook Ad Library.
Click this link or type facebook.com/ads/library into your browser’s address bar to view the Facebook Ad Library. It will look like any other search engine when you load the page. Before proceeding, ensure that the relevant nation is selected in the top-right corner of your screen.
- Select a category
Now you have to choose a relevant category before searching for a specific ad.
Facebook has split issue, election, and political ads from all other ads into only two categories. So, if you’re looking for a commercial ad, go ahead and select “Search all.”
- Look up a brand.
To find the ad you’re searching for, enter the name of the brand/company running it. For example, you can put any Xyz into the search field to discover any ad. This will bring up all of the pages containing the relevant text. When you click on the page you’re looking for; it will display all of the advertising that the brand is currently running.
- Click on certain advertisements
Once you’ve selected a page and seen all of their ads, you may view more information by clicking “See Ad Details” under individual ads. This includes the date when the ad starts, the platforms on which it is running such as Instagram, Messenger, Facebook and/or Audience Network, and the versions of the ad are running.
When you look up a brand name and see their ads, you can refine your search by using filters. Country, Platform, and Impressions are the filters. The first filter, country (marked by “All” in the image above), allows you to select which country you want to receive adverts for. This tab displays all of the nations for which adverts are currently appearing on the page, and you can select a specific one.
Marketers’ Strategies for Using the Facebook Ad Library
Once you understand how to use the FB Ads library, it is vital to understand the marketing strategies that can help your business to be on the top.
- Get Motivated
If you have a lack of ideas, the Ad Library is the best way to get many ideas.
You may look at the photos, videos, and graphics that your competitors use to help you develop your own captivating commercials.
- Keep a Record of What Works
If you see your competition is having a particularly prosperous month, you can look at their ads to discover how they’re reaching their target demographic. Using the Ad Library’s filters, take note of the content they’re putting out and when they’re doing it, and apply effective strategies to your own commercials.
- Clients Can Be Found
Looking for what isn’t, there is one method to use Facebook Ad Library. Assume you’re a big admirer of a small business, and you look them up in the Ad Library, only to find out they’re not using Facebook advertisements. This is your chance to contact and tell them what you can do for their company.
You could even use the Ad Library to demonstrate to them what their competitors are up to in order to persuade them even more. Find your own clients!
- Keep an eye on the latest advertising trends.
Trends come and go, and some are enormously successful while others fail miserably. The FB Ad Library is one approach to track the trends you should be focused on in your campaigns. If you see a pattern of identical advertising among a few of your competitors, it’s probably time to try the trend on your own brand. Don’t fall behind!
The basic line is that if your company uses Facebook ads, you should use the Facebook Ad Library. It’s free, simple to use, and there’s a wealth of information waiting to be discovered, so there’s no excuse not to. But if you’re having problems or don’t have time to trawl through hundreds of competitors’ advertising, let us do it for you! You can contact us at Digital Drew, and we will take care of everything for you. With years of experience with FB Ads Library use and management, Digital Drew help you and your business in every way to reap benefits from the FB Ads library. Contact now!