Another common question I get about social media ads is about posting your ad on Facebook or Instagram or both. The answer depends on the ad and the advertiser. However, what is nice about the two platforms is that you create one advertising account and can select which platform(s) to post your ad on. Once …
Growing your social media likes is important to helping your business reach new customers. However, there are so many times I see accounts whether it is Facebook, Instagram, or LinkedIn where the account consistently has the same one or two likes per post over and over again, but breaking that cycle can be fixed. …
In a previous post, I talked about awareness goals to set for your Facebook Ads. In this post, I am going to discuss conversion goals to set. The conversion goals are the goals you set for campaigns to drive sales and get new leads. Conversion campaigns use a lot of remarketing audiences. People who visited …
When creating a Facebook Campaign it is important to know which campaign goal to set. Facebook Ads optimizes your campaign and finds people in your ad set based who are most likely to do the goal you set. Therefore, it is critical to set the right goal otherwise you spending money to optimize the campaign …
There are several different types of Facebook Ads you can run. Each of them helps to grow your business and can be used to target and engage with your target audience. In this post, I will explain three different types: single image, carousel images, and video. Single Image Single image ads are great to …